David Edelman (Harvard Professor & Former Aetna CMO)
Episode description
On this episode I had the pleasure of speaking to someone who has been repeatedly recognized by Forbes as one of the most influential CMO’s in the world. He is a senior lecturer at Harvard Business School and the former CMO of Aetna which is a Fortune 50 company. My guest today is David Edelman.
David is one of the biggest names in the world of marketing. He has over 1.2M followers on LinkedIn. He is also an executive advisor that consults with companies of all sizes that are looking to optimize their digital and marketing transformation.
I could not think of a better person to chat about marketing strategy with than David.
In our conversation, we discussed:
· David’s personal background...
· What got him interested in marketing…
· His experience as the CMO of Aetna….
· Specific marketing strategies for our listeners