CE #54 - UGG: Building An Iconic Brand with Brian Smith

Brian Smith the founder of popular shoe company UGG joins us on the show today to talk about his journey building a world class brand. You'll learn about how an optimistic aussie started his business from scratch in a foreign country after an idea hit him while reading a surfing magazine. One of the most challenging things an entrepreneur faces is just the resiliency to hang in there in the face of adversity and uncertainty. Mastering this was a key part of Brian's journey and something we're going to dive deep into during this episode.