Rubens Technologies: One device, multiple problems solved

From stone fruit to apples, Rubens Technologies is empowering fruit farmers to fetch the top dollar for their premium products, using AI prediction technology. 

Understanding and assessing fruit quality in a more timely, and far less intrusive way – is the solution Daniel Pelliccia, the CEO and Co-Founder of Rubens Technologies, has been testing vigorously and is ready to take to market.

Combining a hand-held scanner with machine learning analytics, users can scan fruit pre- or post-harvest and obtain real-time information that will help future-proof market outcomes and dictate quality downstream. 

Here Megan Woodward chats with Daniel about their insightful pilots in Australia and Southeast Asia and what’s next for the successful agritech startup.