How we use data and maximise its value for agriculture

This week, we take a look at how data is helping farmers make better decisions and improve their operations. Data capture and ensuring its protection and usability is key to maximising its value for farmers and agritech vendors.

Data interoperability is one of the key challenges for the agricultural industry when transferring data between different systems and platforms. Building community consensus around agreed data specifications and standards will be key in harnessing the true value of data and help to accelerate industry innovation. 

Our evokeAG. contributor Oli Madgett explores this important issue with Andrew Cooke, Founder and Managing Director of Rezare Systems, and Andrew Skinner, the Director of digital and data systems consultancy firm, More than Machines.

 We hope you enjoy this conversation.