FluroSat: Tips for startups entering the US agritech market

We follow Flurosat’s journey into the US with CEO and Founder Anastasia Volkova, a young and vibrant aeronautical engineer, 2019 evokeAG. speaker and all-around star for Australian agriculture. She talks us through their market approach and early learnings, requiring a swift expansion of crop varieties to meet US farmers’ needs – now capable of monitoring any type of crop grown on Earth.

The Australian crop monitoring startup now covers 10 million hectares in 45 countries – a huge uplift from 15 countries in 2019,  but it hasn't been without its challenges.

Anastasia's number one tip for startups is to be targeted. “Don't tackle the US as one country, think of it as 50 different states.”

Read more about her experience and opportunities in the US here.