E01 - Building a Brand

Provenance, branded product, high value agriculture. How do we use Australia’s clean green image to break into new markets. Are differentiated products the way Australian agriculture is headed? We speak to some of Australia’s food innovators and leading brand founders about their journey to create sustainable signature brands in Australia and internationally and we speak with branding specialists about trends to watch. Featured in this episode:David Blackmore – Blackmore WagyuJodie Goldsworthy – Beechworth HoneyFrances Bender – Huon AquacultureRob McGavin – Cobram Estate and Boundary BendAnastasia Lloyd-Wallis – The Retail Doctor GroupHelen Brown - BisnisAsiaEvokeAg – stay in the loop for the 2020 event