E61: Edward Bernays
Sep 15, 2022•1 hr 23 min
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Episode description
Edward Bernays is widely considered to be the godfather of modern public relations. Using his uncle Sigmund Freud’s theories, he injected psychology into advertising to convince Americans to fight in WWI, eat bacon and buy bananas. He also got women to start smoking. Great stuff! This week, Chris, James and Michael look at the life of Edward Bernays. Enjoy!
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