Jim Wetherbe has been a professor on management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches worldwide, he has written hundred of academic articles and authored or co-authored 40 books. Jim has also been teaching at Texas Tech University since 2000 and has served as a board director at a number of companies, including consumer electronics giant Best Buy and CIBER. Since 2012, the distinguished professor has been helping the ...
Feb 16, 2023•40 min
Sections: 00:00 – Opening 3:00 – From Analyst to Thought Leader 6:44 – Tech’s Thought Leadership Tribulations 14:30 – Thought Leadership’s Influence on Vendor Selection 23:35 – The Art of Great Storytelling 30:24 – Collaborating with SAP 35:17 – Thought Leadership‘s Future Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing...
Jan 19, 2023•38 min
As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years. Raju’s 32-year career includes 14 years as a writer and editor for The Wall Street Journal, where he was part of a team that won a Pulitzer Prize for its coverage of the September ...
Dec 22, 2022•55 min
Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at Ascendion, the Syracuse University PhD graduate spent over 11 years at Cognizant in three VP roles, cultivating big ideas within the IT services giant’s Digital Business, Process Operations, and Center for the Future of Work business units. Previously, Paul served as a Principal Analyst at Forrester Research. Moreover, he has co-written three be...
Nov 08, 2022•47 min
*This episode was recorded in October.* William S. Harvey is a professor of leadership and newly appointed Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s. Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review and other leading publications. He has touched on subjects as varied as the role o...
Oct 13, 2022•46 min
Prof. Hermann Simon is a bestselling author of more than 40 books and expert in pricing and marketing strategy. His accolades, to name but a few, include becoming the only German in the Thinkers50 Hall of Fame and having a Chinese business school built in his namesake (the Hermann Simon Business School in Shouguang). While Simon was as a business administration professor for over 14 years at the Universities of Bielefeld and Mainz in Germany, he is best known for what came after -- when he found...
Sep 15, 2022•39 min
Sabrina Horn knows what it means to succeed in the harsh world of business leadership. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of HORN Strategy arrived in Silicon Valley in the early 90s, founding the PR firm Horn Group, which Finn Partners acquired in 2015. Under Sabrina’s leadership, Horn Group grew to national renown: all the more impressive considering she came to Silicon Valley with only $500 in starting funds. He...
Aug 11, 2022•41 min
Thomas A. Stewart is a thought leader on intellectual capital and customer experience who has become renowned worldwide for his expertise. Over the last 50 years, he has led the Harvard Business Review, served as CMO of Booz & Company, and published several best-selling business books. He recently was chief knowledge officer for AchieveNEXT, leading research and benchmarking for emerging and mid-market enterprises. Before AchieveNEXT, Tom was executive director for the National Center for th...
Jul 18, 2022•50 min
(*This podcast was recorded June 1st, 2022.) Mary McBride joins her long-time colleague Alan Alper to discuss the lessons she has learned in her decades of experience enhancing thought leadership through brilliant visual storytelling. A freelance graphic designer and brand consultant based out of New York, she has crafted detailed white papers, infographics, e-Books, research reports, animations, and many more forms of visual content. Corporate clients she has done projects for include Ernst &am...
Jul 18, 2022•33 min
For the sixth episode of Everything Thought Leadership, COO of Buday Thought Leadership Partners Alan Alper speaks with Julio Gomez. Julio is the founder of Gomez Advisors, which later became part of the multimillion-dollar global software firm Dynatrace. Among his accolades, he was voted one of Time Magazine’s “Fifty Most Influential People Shaping Technology” and one of Wall Street’s “50 Most Influential People.” Julio currently works at the fintech Highnote as its Industry Evangelist and Tho...
May 11, 2022•35 min
Jonathan Copulsky sits down with Bob Buday for the fifth episode of Everything Thought Leadership. Jonathan is the former CMO of Deloitte, author of the book “Brand Resilience,” and a marketing lecturer for Northwestern University’s Medill and Kellogg Schools. He is a B2B marketing and strategy expert and thought leader of over 35 years. Visit this link to donate to the research fellowship Jonathan and his children have set up at Loyola Marymount University, in honor of Jonathan’s late wife Elle...
Apr 14, 2022•1 hr
Buday Thought Leadership Partners is pleased to welcome Alan Alper to the company, as principal and chief operating officer. Alan helped take Cognizant Technology Solutions to new heights through his work in building a thought leadership function, where he was VP of Global Thought Leadership. Today, he joins Bob Buday to discuss his career in thought leadership, the future of the field, and what firms that compete on thought leadership must do to be recognized as top experts in their domains. Re...
Mar 15, 2022•21 min
Robert Buday talks with Bill Shander in the third episode of the Everything Thought Leadership video & podcast series. Bill is a leading expert on data visualization, information design, data storytelling and more who has taught workshops around the world. He is also a board member of the Data Visualization Society.
Mar 09, 2022•55 min
In the second episode of the Everything Thought Leadership podcast, Robert Buday interviews Dave Ulrich, co-founder of The RBL Group, Rensis Likert professor at the University of Michigan Ross School of Business, and an expert on Human Resources for over 40 years.
Feb 09, 2022•31 min
Bestselling author and speaker on Disruptive Innovation Charlene Li joins us for the inaugural episode of Everything Thought Leadership! Charlene’s career spans two decades. In 1988, she served as a consultant at the strategy firm Monitor Group, now known as Monitor Deloitte. She then moved on to work at several Massachusetts Bay newspapers before becoming an analyst at Forrester Research. Charlene has built her career upon not only navigating disruption, but encouraging innovation amidst disrup...
Jan 12, 2022•54 min
