ETL – Helping Business Book Authors Succeed: Josh Bernoff

Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.” Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought leader/ghost writer relationship, and the findings of a new study on business book ROI.