ETL – Creating a Successful Business Podcast like Gartner’s ThinkCast – ft. Scott Smith

What goes into a successful business and technology podcast like ThinkCast? Gartner’s premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times. ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm’s audio news magazine. He founded ThinkCast in 2016 and hosted it for three years. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/