I love seeing women out here serving in executive roles inside of logistics companies. Which is why it was a no-brainer to get the CMO of GLT Logistics, Lina Acosta, on the show. In this episode, Lina is breaking down how she helped her company embrace video as a key marketing strategy during COVID that led to not only increased brand awareness, but increased educational focus for her coworkers and raising money for charities. Check out GLT Logistics website Connect with Lina Acosta on Linkedin ...
Feb 16, 2022•24 min
Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos. But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot. Search by topic and check out all our past episodes of the Digital Dispatch podcast —right on our website. Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- ...
Feb 15, 2022•21 min
When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets. In this episode, Jonathan is breaking down ways for carriers to get their time back in the day so they can spend it on developing relationships and earning more business. Work-life ba...
Feb 02, 2022•15 min
I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time. You have little body movement and when you do have to move around, the work is strenuous. That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it. In this episode, we’re breaking down a new focus for our nation’s truck drivers–diet and exercise on the road. That’s why I invited Dr. Mark Manera on the s...
Jan 27, 2022•18 min
Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning team is given their respective merch while the losing team's gear is donated to a foreign country. But what does this process look like for the days leading up to the big game and how is that same merch sent to fans within hours of their team winning? In this episode, we’re gonna break down the logistics of championship merchandise for the players, th...
Jan 25, 2022•12 min
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective c...
Jan 20, 2022•41 min
It's a common phrase in sales to say "the riches are in the niches." But what if I told you that the same can be said about marketing? In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms they're already hanging out--but also how to use their own verbiage to earn their trust and keep their attention in 2022 and beyond. Connect with Blythe via her website or on Linkedin , YouTube , and TikTok Tiktok becomes the most po...
Jan 18, 2022•18 min
I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts. That’s today’s guest in a nutshell because we’ve got one of my favorite creators in Nasjac coming on the show. It's one of those episodes where I feel like a 5th grader asking super basic questions but kudos to jack for making me not feel like an idiot while asking them...
Jan 10, 2022•34 min
Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday? We’re talking about copy writing tools to help with everything from social media captions to blog posts. Video personas powered by AI that will be your on-camera talent when no one else in...
Jan 05, 2022•16 min
The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime ...
Jan 03, 2022•18 min
For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content game. So it was a no-brainer to invite Shay Dixon, CEO of Allegiant Logistics on the show. Shay is one of my favorite follows on social media because she genuinely cares. She cares about her business, her employees, her family, helping others grow–and she shows it all over her social media with Instagram, Tiktok, Linkedin, and more. She drops so many ...
Dec 29, 2021•41 min
In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves. While I've been a podcaster since 2014, I didn’t start this particular podcast you’re listening to now until November of 2020. You see, from a broadcasting perspective, I come from the sports and entertainment world–that was my side gig while working in marketing at an asset-based 3PL full time. So when I started up a b2b marketing podcast, I wasn’t sure if I could le...
Dec 27, 2021•1 hr 14 min
There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one podcast that hasn’t been afraid to dive into the global supply chain is Bloomberg’s Odd Lots podcast. For the last year and a half, hosts Joe Weisenthal and Tracy Alloway have been exploring and deepening their knowledge on everything from co...
Dec 24, 2021•17 min
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I pos...
Dec 22, 2021•27 min
Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022. Connect with Kyle MacNaug...
Dec 16, 2021•44 min
Do you struggle with what to post and why? Maybe this framework can help… The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan. How does the concept work? Think about how often you post, what you post, and what category it would fall into these: 70% of your content is Knowledge 20% of your content is about what your brand Likes and what Life is like 10% is about Trust (AKA vulnerability) This gives your audience a good idea of the insights they ...
Dec 14, 2021•15 min
In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus a little background on how I got into the industry to begin with. Links from the show: Check out Get a Load of This podcast website Get a Load of This on Apple Podcasts Valley Truck: Website | Facebook Feedbac...
Dec 09, 2021•1 hr 6 min
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes. I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points ...
Dec 07, 2021•50 min
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and l...
Dec 02, 2021•1 hr 3 min
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of th...
Nov 30, 2021•53 min
There’s a fascinating thing going on with robotics entering the workforce. One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables. In today’s episode, we’re talking with Ilhan Kolco of ProGlove who is helping us dive into wearable industrial technology that makes you feel like Ironman. Connect with IIhan Kolco on Linkedin Visi...
Nov 26, 2021•18 min
On a previous episode, I talked about how you fix that shady email list. Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza....
Nov 23, 2021•19 min
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list. Check out these shows next: New study reveals how sales teams should contact logistics le...
Nov 18, 2021•16 min
The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic: sustainable packaging He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. It’s wild right?! Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson t...
Nov 16, 2021•19 min
Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweets And only 21% of us adults are on Twitter But over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. But the freight twitter world of 2010 compared to what it is now is completely different and exciting all ...
Nov 12, 2021•13 min
I’ve mentioned a few times on previous episodes about how freight has gone mainstream. But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them. By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering." Which the definition itself doesn’t strike any level of excitement to everyday people--- but it should. Because t...
Nov 11, 2021•39 min
“How did you hear about us?” It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? in this episode, I’m breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY. It costs less than $50 to add to your webs...
Nov 10, 2021•9 min
We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on Linkedin Follow FreightFriend on Linkedin Check out FreightFriend’s website Check out these shows next: Google My Business Update How To Conduct Audience Research with Ama...
Nov 05, 2021•33 min
We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs, don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.” Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want. Download 2022 Annual 3PL Study Check out these shows next: The Important Role of Marketing Operation...
Nov 02, 2021•14 min
You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it’s the future of how we live, play, and...work. We have bitcoin, the blockchain, crypto, and NFT’s with all of these technologies centered around what’s called Web3--the decentralized internet of the future. Web3 is also theorized as the next step in our internet-connected lives. Right now these technologies are in their infancy stage but there are folks building the metaverse where each of...
Oct 28, 2021•11 min
