During our two-day NASA Tour, host Blythe Brumleve assumed that one episode (this one) would be sufficient. But considering we had enough content to make this episode 5 of the NASA Series, this is the one where we’re showing the BTS of what goes into a launch, favorite moments from creating this series, and the NASA goodie bag. NASA SERIES LINKS: NASA Series: Building Space Infrastructure NASA Series: Shipping Weather Satellites to Space NASA Series – How to Grow Food in Space NASA Series – Deep...
Aug 29, 2024•1 hr 8 min
In episode 4 of our NASA Series, host Blythe Brumleve explores the manufacturing and construction happening on Earth for items destined to build new infrastructure in space. This episode highlights the innovations that will soon leave our orbit and contribute to the future of space exploration. NASA SERIES LINKS: NASA Series: Shipping Weather Satellites to Space NASA Series – How to Grow Food in Space NASA Series – Deep Space EPISODE LINKS: GOES-U Spacecraft NASA’s Barge Pegasus 3D-printed engin...
Aug 27, 2024•1 hr 27 min
In this episode of Everything is Logistics, Blythe dives into freight marketing's changing landscape. She explores the boom in logistics content creators and talks about finding the sweet spot between quality and quantity. Blythe also gets into the nitty-gritty of analytics reports and Google's search shakeups. To top it off, she introduces a new marketing template that's perfect for small teams looking to step up their content game. LINKS: Digital Dispatch Website WATCH THE FULL EPISODE HERE Fe...
Aug 22, 2024•1 hr 18 min
In episode three of our NASA Series, we’re talking about the goal of this mission: to manufacture and ship a weather satellite to space but more importantly, be able to collect data to help the accuracy of weather forecasting that impacts every single person here on earth. After all, “Money spent on space stays on earth” and missions like GOESU help save lives and prevent/prepare for disasters. In this episode, we’re going to be talking about the why behind this mission, what goes into weather f...
Aug 20, 2024•1 hr 54 min
When a 3PL chooses a TMS, that decision can make or break the company. In this interview, Blythe Brumleve chats with CEO of SIO Logistics Ali Shafi on the purchasing process he went through to switch his TMS, what ultimately led him to pick Tai Software, and what life is like for operations after the switch. LINKS: SIO Logistics Ali's LinkedIn WATCH THE FULL EPISODE HERE Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU...
Aug 15, 2024•40 min
In part two of our NASA series, Blythe speaks with Matthew Mickens, NASA Horticulturalist, about how scientists are tackling the challenges of growing crops in microgravity, from specialized hydroponic systems to light recipe experiments. They also talk about the psychological benefits fresh produce provides for astronauts and how Earth-bound vertical farming draws inspiration from space research. LINKS: Growing Beyond Earth Program Matthew's LinkedIn WATCH THE FULL EPISODE HERE Feedback? Ideas ...
Aug 13, 2024•33 min
Business types will be the first ones to tell you that there are always opportunities in a down market. This is why I'm pumped to share this conversation with SPI Freight Agent, Michael Gray. After spending years on the carrier and technology side of things, Michael made the jump to becoming a freight agent and earning business in a down market. If you're looking for positive inspiration in this current freight market, Michael is a good one to get that advice from. LINKS: Michael's LinkedIn SPI ...
Aug 08, 2024•1 hr 24 min
In part one of our NASA series, Blythe speaks with Matt Wittal about the challenges of resupplying spacecraft beyond Earth orbit, including autonomous docking, lunar dust mitigation, and radiation protection. They also discuss how NASA is adapting air cargo techniques for space and establishing new supply chains to the Moon and beyond. This is just a glimpse into the complex logistics of space exploration and the innovative solutions being developed. More deep space logistics topics will be cove...
Aug 06, 2024•44 min
In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilize...
Jul 11, 2024•38 min
Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace's experience attending a recent Samsara conference where asset tracking was the highlight of the event. LINKS: Grace’s Linktree Cracking the Code: Intent Data and the Future of Logistics Marketing with Kara Brown Archimedes and a Boat Lift: the Falkirk Wheel The Rise of the Building Material Distributors WATCH THE FULL EPISODE HER...
Jul 09, 2024•2 hr 1 min
In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly's motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changing people's negative perceptions of freight brokers. LINKS: Chris' LinkedIn Feedback? Ideas for a future episode? Shoot us a text here to let us know....
Jul 04, 2024•1 hr 12 min
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding ...
Jul 02, 2024•48 min
In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy. GUESTS: Aaron Dunn : Director of Sales & Marketing, PDQ America, and Co-Host of Trucking for Millennials podcast Leigh Sauter : Director of Operations & Strategy, Virago...
Jun 27, 2024•1 hr 27 min
In this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers. Mydat explains how the platform incorporates live data, automation, and AI to provide actionable insights and streamline processes. He also shares his journey of launching Suppeco during the COVID-19 pandemic and ...
Jun 25, 2024•1 hr 18 min
In this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand the test of time. QUESTIONS ASKED: What was your entry into podcasting and podcast production? What is your educational background? And has it been helpful in your endeavors? What is the most helpful skill...
Jun 20, 2024•57 min
In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight agent, and the value of networking and building relationships. He also offers insights into his content marketing strategy and the impact of his "Beyond Fulfillment" podcast. QUOTES: "If you just start an...
Jun 18, 2024•42 min
In this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and shares insights into creating a strategic revenue generation plan. LINKS: Jennie's LinkedIn Viraago Marketing's Website Ed Burns' Post on Images Jennie's n...
Jun 13, 2024•1 hr 7 min
In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability. QUOTES: "I went through and I wrote down every part of the process for onboarding, off-boarding, what happens during lead conversations, what happens when somebody become...
Jun 11, 2024•54 min
In this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies. Jennifer shares insights into DHL's use of robotics, AI, and sustainable vehicles to drive innovation and meet evolving customer needs. QUOTES: "When you have men and women in an organization, you're inh...
Jun 06, 2024•48 min
Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply chain, Hubble Network, and good freight marketing. QUOTES: "Conventionally, tugboat captains move close to the assisted vessel to be able to grab the messenger line from the assisted vessels troops, often...
Jun 04, 2024•2 hr 16 min
In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment. Jinga shares insights on leveraging this data for optimization, consolidating product locations, identifying discrepancies with WMS systems, and orchestrating other robotics operations. LINKS: Oana's LinkedIn Dexory's Website QUOTES: "The way we look...
May 30, 2024•45 min
In this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient and loyal team. Steve shares personal anecdotes and lessons learned from integrating family into his professional world and navigating the intricacies of the freight market. LINKS: Steve's LinkedIn SPI Lo...
May 23, 2024•1 hr 14 min
In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics. Heather also explores navigating entrepreneurial challenges, leveraging data for streamlined solutions, promoting diversity in male-dominated industries, and using s...
May 21, 2024•59 min
In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains. He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution. Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions, and how Gn...
May 16, 2024•56 min
In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can aid brokers. The two also cover challenges new brokers face, creating authentic content, effective marketing emails, and advice for managing personal br...
May 14, 2024•1 hr 23 min
In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com , discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources on trade compliance, managing cross-border shipping challenges, and navigating customs regulations. LINKS: Yikun's LinkedIn Alibaba.com QUOTES: "Near...
May 09, 2024•44 min
In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills. LINKS: Jennifer's LinkedIn ...
May 07, 2024•1 hr 1 min
In this episode, Mike Mikulik, VP of Marketing and Sales at SPI Logistics, offers an insider's perspective on the freight agent model. He and Blythe discuss topics like commission structures, technology tools, carrier vetting, and effective sales strategies. Whether you're considering becoming a freight agent or want to improve your current operations, this episode provides the information needed to navigate and thrive in the competitive logistics industry. LINKS: Mike's LinkedIn Email Mike SPI ...
May 02, 2024•48 min
Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they unpack the current state of the freight market and its economic drivers. Discover cutting-edge business ideas like using drones to streamline warehouse inventory, leveraging digital twin technology for optimizing manufacturing, and implementing AI-driven phone systems for smoother logistics operations. Plus, don't miss their exploration of the logistics behind the diverse flavors in the booming snack industry...
Apr 30, 2024•2 hr 2 min
In this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode also explores separating systems of record, the onboarding process for enterprise shippers, and how AI could enhance predictive transit time estimates based on weather, events, and other data. LINKS: Just...
Apr 25, 2024•53 min
