Whether or not you're aware of it, in the last day, if you're anywhere near average, there's a good chance that you have consumed seed oils. Seed oils are everywhere in the modern diet. They're contained in almost every processed food and a great many foods prepared at home and in restaurants.
For one of the biggest components of the modern diet, surprisingly, it was completely absent from human diets just a little over a century ago. Learn more about seed oils, what they are, and how they're made, on this episode of Everything Everywhere Daily.
This episode is sponsored by Chubbies. Now that summer is here, your shorts shouldn't hold you back, and Chubbies gets that. Their line swim collection is built for comfort, with chafe-free liners, four-way stretch, and bold prints that are actually fun to wear. If you're someone who enjoys summers, and I know living in Wisconsin, I do, Chubby's makes some of the most comfortable, flexible shorts out there.
Their original stretch shorts come in a range of inseam lengths depending on how much leg you want to show. I went with the 7-inch, and the fabric is made for movement without sacrificing style. If you're heading to the pool or beach, their classic lined swim trunks are a favorite. They're lightweight, quick drying, and come in tons of fun designs. Palm trees, flamingos, or even solid colors.
Chubbies also has a solid lineup of performance polos. Soft, breathable, and ready for anything from lounging at home to heading out for the day. For a limited time, Chubby's is giving my listeners 20% off your order with code DAILY at ChubbyShorts.com. That's code DAILY at ChubbyShorts.com. Show your support and tell them that I sent you. Don't blend in with the crowd. Stand out with Chubbies.
This episode is sponsored by newspapers.com. Break down genealogy brick walls with a subscription to the largest online newspaper archive. Did you know that newspapers.com has over a billion pages of digitized newspapers going back to the year 1690? Their growing collection includes papers from the United States, United Kingdom, Canada, Australia, and more. Discover birth and marriage announcements, obituaries, and everyday stories about your ancestors in seconds.
Newspapers.com can help you fill in the gaps between vital records and reveal details about your ancestors' lives that you can't find anywhere else. Their easy-to-use search feature will let you filter your results by date, location, specific paper, and more. When you find something interesting, Newspapers.com makes it a snap to share it with your family and friends. And you can even save it directly to your ancestry tree.
Come explore one billion pages and make infinite discoveries today on newspapers.com. Use promo code everything everywhere for a 20% discount on your subscription. Before I get into the discussion of seed oils and their surprising history, I should explain what it is I'm talking about when I refer to seed oils and what I am NOT referring to.
Seed oils are commonly known as vegetable oils. However, the term vegetable oil is really a misnomer and a marketing term because there are no vegetables in vegetable oil. They're made out of seeds and grains. And hence, for the rest of this episode, I will be referring to them as seed oil. The most common seed oils are ones you're probably familiar with. Cotton seed, soybean, corn, sunflower, safflower, and canola.
These are also sometimes referred to as industrial seed oils to separate them from other types of oil that might come from seeds. What I am NOT talking about when I am referring to seed oils are oils such as olive oil, coconut oil, avocado oil, and sesame oil. These are often referred to as cold-pressed oils.
Cold pressed oils have been around for thousands of years, and they're produced by a very simple process. For example, you take olives or coconuts, you press them under a heavy weight, and the oil drains out. I remember watching a man in Kerala, India, making coconut oil. He took hunks of coconut and fed them into a machine with two rollers that compressed the coconut, and then oil drained out into a jug. The oil ran through a simple filter to remove the impurities, but that was it.
Olive oil and other cold pressed oils are made in a similar way, which is why they're thousands of years old. Cold pressed oils are made from seeds or fruits which are heavily laden in oil. Seed oils, as they are normally defined, are not. Before industrialization, seed oils were not a major part of human diets. Traditional societies used animal fats like lard, tallow, and butter, and in some regions, cold-pressed oils from olives, coconut, or sesame.
The seeds of plants such as flax, aka linseed, hemp, or castor were occasionally used to produce oil for lamps, paints, and medicinal purposes rather than food. The development of mechanical presses in the 19th century allowed the extraction of oil from seeds that had previously been impractical to press by hand. In the early 1800s, mechanical screw presses were developed that could extract more oil than traditional methods.
And by the mid-1800s, the development of hydraulic presses allowed for much greater pressure to be applied to seeds, significantly increasing oil yield. The first widely used industrial seed oil was cottonseed oil. In the late 1800s, cottonseed was a waste byproduct of the cotton industry. With the invention of more efficient presses, entrepreneurs realized it could be refined and marketed as an oil.
Cotton seeds were long considered a waste byproduct of cotton fiber production, particularly in the American South where cotton was a dominant crop throughout the 18th and 19th centuries. For much of that time, cotton seeds were either discarded or used sparingly as livestock feed and fertilizer.
But by the mid-19th century, the advances in mechanical pressing made it possible to extract oil from cotton seeds, leading to new industrial applications. Initially, it was used in the production of soap, candles, and machine lubricants. Cottonseed oil was not used for human consumption at this time because it had a very bitter taste and often had impurity.
In the early 20th century, two key chemical breakthroughs laid the foundation for the industrial use of seed oils in food. The Sabatier process and Wilhelm Norman's hydrogenation technique. The Sabatier process developed by French chemist Paul Sabatier involved reacting hydrogen with carbon dioxide over a nickel catalyst to produce methane and water, demonstrating the powerful catalytic properties of nickel in facilitating hydrogenation reaction.
Building on this catalytic principle, Wilhelm Norman, a German chemist, applied it to organic fats and oils. In 1903, Norman patented a process for the hydrogenation of liquid unsaturated fatty acids using hydrogen gas and a nickel catalyst to convert them into more saturated solid fat. Both Sabatier and Norman shared the 1912 Nobel Prize in Chemistry for their work. Norman's patent was purchased by Joseph Crossfield and Son, who intended to use it for making soap.
However, another soap manufacturer, Proctor & Gamble, hired their chief chemist and filed their own patents, which refined the technique for its use on cottonseed and for storage at room temperature. Procter & Gamble's idea was to use this solid crystallized cottonseed oil as a food product. And the name they came up for this crystallized cottonseed oil was Crisco.
Crisco introduced in 1911 had a similar texture and color to lard and was sold as a lard replacement. It was marketed as a modern way to cook. They gave away cookbooks to housewives where every recipe used Crisco as an ingredient. Sales of Crisco skyrocketed over the next several decades. They also funded a very small organization in 1948 with a modest $1.5 million donation called the American Heart Association.
World War I and World War II accelerated the development and production of seed oils, both for industrial uses and cheap food substitutes. animal fats were diverted to the military or were in short supply, and seed oils, especially soybean oil, began to replace them. The rise of industrial agriculture in the mid-20th century, especially in the United States, led to an explosion in production of corn, soybeans, and other oilseed crops.
These were subsidized, grown in vast monocultures, and heavily processed into oils. Soybean oil in particular became dominant. By the 1950s, it had overtaken butter in the American diet. It was promoted as a healthier plant-based alternative to saturated fats, coinciding with the growing influence of the lipid hypothesis that associated saturated fats with heart disease.
Soybeans also provided a double yield, proteins for animal feed and oil for human consumption, making them an economically efficient crop. Corn oil followed a similar path. As the corn surplus mounted in the United States, manufacturers developed new uses for it. Corn oil, extracted from the germ of corn kernels, was marketed as a heart-healthy oil in the mid-20th century.
Likewise, canola, sunflower, safflower, and other seed oils grew in popularity as more techniques were developed which allowed them to be sold. Now if you've ever been to a farmer's market, the one thing you are highly unlikely to ever find is artisanal or handmade seed oil. That's because it is a highly industrial process that can't be easily replicated at a small scale.
Moderate industrial processing of seed oils involves a sophisticated multi-stage process designed to maximize yield and create a shelf-stable neutral tasting product. After seeds are cleaned, dehulled, and crushed into flakes, oil is extracted through mechanical pressing and or chemical solvent extraction using hexane. The raw oil then undergoes a series of refinement steps. De-gumming removes phospholipids using water or acid. Neutralization eliminates free fatty acids with alkaline solution.
Bleaching with activated clay removes pigments and remaining impurities. And deodorization, where high temperature steam distillation of up to 500 degrees Fahrenheit or 260 degrees Celsius, strips away volatile compounds that can create odor and cause problems with flavor. Optional further processing may include winterization which is chilling and filtering to remove waxes and the addition of antioxidants to prevent it from becoming rancid.
This highly mechanized, chemically intensive process transforms seeds with relatively modest oil content into the clear tasteless oxidation-resistant cooking oils that have become ubiquitous in modern food manufacturing and kitchens worldwide Because it's an industrial process which can be done at scale, and because the inputs are often grains which are subsidized and grown on an industrial scale, seed oils have become extremely cheap.
In the second half of the 20th century, the processed food industry exploded, and seed oils became a cornerstone of mass production due to their neutral flavor, stability, and low cost. They were used in everything from baked goods to salad dressings to margarine to snack foods and fast food fryers. This led to a staggering increase in seed oil consumption.
Globally, seed oils became the dominant source of dietary fat by the end of the 20th century, shaping modern eating habits and sparking ongoing debates about their long-term health effects. According to the Food and Agricultural Organization and the data from the Organization for Economic Cooperation and Development , The global average seed oil consumption is around 27 kilograms per person per year, or roughly 60 pounds.
This equates to 74 grams per day or more than 6 tablespoons of oil every single day. Americans consume closer to 35 to 40 kilograms or 77 to 88 pounds per year with most of this coming from the likes of soybean and canola oil. By some estimates, Americans consumed almost zero industrial seed oils in 1900, but now they make up over 20% of daily caloric intake, primarily via processed foods and restaurant cooking.
The substitution of seed oils for traditional fats represents the most significant dietary change in human history. And this isn't just the United States or other developed countries. Everywhere I traveled around the world, I saw seed oils, often in large plastic jugs, on sale in markets, or in use. Given what an enormous part of the average human diet seed oil has become, it should come as no surprise that it is a very big business.
In terms of market value, the global oil seed market was estimated to be $260 billion in 2024. It's projected to grow at a compound annual growth rate of approximately 4%, reaching about $387 billion by 2034. soybeans dominate this market, accounting for over 59% of the total revenue share in 2024. And I'll probably do an episode just on soybeans in the future.
What has been the implication of this surge in seed oil consumption in such a historically short period of time? Initially, many of the seed oils created by hydrogenation were high in trans fat. In the early 2000s, after decades of research, trans fats were declared hazardous, prompting reformulations of many seed oil products.
The FDA banned artificial trans fats in the U.S. food supply in 2015, leading companies to use alternative processes such as intersterification or switch to non-hydrogenated oils. Another possible health concern is omega-6 polyunsaturated fatty acids. Most seed oils are very high in omega-6 polyunsaturated fatty acids. Omega-6, however, occurs naturally and has been consumed by humans since the dawn of time. However, they were consumed alongside omega-3 fatty acids.
Traditional diets had omega-6 to omega-3 ratios estimated to be at 1 to 1 or no more than 4 to 1. The ratio was dependent on where people lived and the local foods they ate. Modern diets, particularly due to seed oil consumption, often have ratios as high as 15 or 20 to 1. Some research suggests that this imbalance may promote inflammation. The rise in sea oil production has also resulted in large amounts of land devoted to crops for its creation.
I should also note that seed oils aren't just used for food, although that is the biggest part of the market. It's a major ingredient in cosmetics, soaps, shampoos, detergents, and biofuels. I've covered many technologies that have changed the world, especially during the 20th century on this podcast. Many of these, such as electricity, the automobile, and the internet, are very obvious to see how it has impacted our daily lives.
Seed oils are arguably just as important. They've gone from not being consumed by humans at all to becoming an enormous part of the daily diet of people all over the world in just a century. Unlike other technologies, most people aren't even aware of the massive changes that have taken place in human diets over the last century. Check out the ingredients of almost any processed food product today and you'll find seed oils somewhere on the ingredients list.
And it all started with a technique developed in the early 20th century, which was made to turn machine lubricants into an edible food product. The executive producer of Everything Everywhere Daily is Charles Daniel. The associate producers are Austin Oakden and Cameron Kiefer. I want to thank everyone who supports the show over on Patreon. Your support helps make this podcast possible.
I'd also like to thank all the members of the Everything Everywhere community who are active on the Facebook group and the Discord server. If you'd like to join in the discussion, there are links to both in the show notes. And as always, if you leave a review or send me a boostagram, you too can have it right on the show.