[ Eps. 20 ] What Drives Formula 1? It's not just racers - it's also data.

During the 2012 Brazilian Grand Prix, Sebastian Vettel was in the running to win the World Championship for the 3rd time. However, during this decisive race, Vettel’s car was hit from the back early on.

If this were any other sport, the competition would have been over. However, Vettel’s analysts and engineers swooped in the moment the impact occurred. Teams of analysts spanning across continents work together in real-time on data analytics to churn out insights and solutions.

So, let’s dive into how Data Analytics was used to help Sebastian Vettel clinch his 3rd Championship.

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