To mark our 2 year anniversary, we're re-releasing our very first episode! Kate leads today's discussion on the most important question to ask before you sit down to write your cookbook: Should you write a cookbook? Molly, Andrea and Kristin share their individual journeys as authors and provide some insights into what goes on behind the decision to move forward with a project. They chat about the importance of hustle, platform and studying the elements in your favorite cookbooks as well as some...
Mar 09, 2024•39 min
Andrea, Molly, Kristin and Kate sit down to wrap up another incredible season of the show: taking listener questions, highlighting our top takeaways and hinting at the upcoming Season 5. They discuss how they individually approach recipe testing, what they learned about community this season and take time to celebrate the recent World Central Kitchen fundraiser and the evolution of our Insider Series. Thank you for your support and stay tuned for future episodes in the coming weeks! Hosts: Kate ...
Feb 07, 2024•33 min
Kristin and Kate speak with cookbook author Adeena Sussman about her career, her new book and what its like working with Chrissy Teigen. A self described "late bloomer" Adeena shares her experience collaborating on over a dozen books, how she got her start and what she learned on the job as she hustled her way into food media. She talks about how she sees herself and her audience, what shabbat means to her and how she views social media recipe development. Finally, she discusses the value she se...
Jan 31, 2024•54 min
Molly and Kristin speak with the Wang sisters, Stéphanie, Patricia Ho-Yi and Caroline, about their new cookbook, Asian Vegetables and its recently released English edition. They discuss how the idea for the book came about and how they decided to tackle it as a team using their various skill sets as a gardener, dietician and musician. They share their collaboration process, how they divided the labor and what themes they were passionate about including in this all-in-one gardening guide, memoir ...
Jan 24, 2024•41 min
Molly and Kate discuss serialized cookbooks with author and professor, Darra Goldstein. Darra explains how the idea for the series came about, how the writing team was assembled and the inspirations behind the project. She shares the obstacles that arose as they released two books at once, as well as the relentless schedule this involved. Finally, she speaks on the necessity of switching up her writing voice from academic to author, the hurdles of the design process and where the next installmen...
Jan 17, 2024•47 min
Andrea and Molly talk with Taipei-based journalist and author, Clarissa Wei about her debut cookbook, Made in Taiwan and the inclusion of politics in food writing. Clarissa speaks about her career's origins and how her frustration with the outdated coverage of Taiwanese food in media compelled her to write this book. She shares how her journalistic background informed the project, how she worked with the various members of her team and her strategy for weaving in the history with the technical s...
Jan 10, 2024•51 min
Kate and Kristin speak with sisters Margaret and Irene Li about their new book, Perfectly Good Food, and the concepts of shopping your kitchen and foraging your fridge. They discuss the idea behind the book, how they approached its unique structure and landed on its fun, friendly tone and created its flexible recipes. They share how they divided the work of writing and what is next for them. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen Editor: Abby Cerquitella Mentions Fo...
Jan 03, 2024•48 min
In our last episode of 2023, Kate, Kristin and Molly discuss food trends and how they apply to the cookbook world. Whether it's butter boards, nacho tables, "girl dinner" or baked potato bars these stunt foods can loom large yet die quickly in the public consciousness. They discuss ideas on identifying trends, how to capitalize on them and the importance of keeping a variety of demographics in mind when working on "trendy" topics. Finally, we list some things we're looking forward to in 2024. Ho...
Dec 27, 2023•38 min
Kristin and Molly speak with Danny Childs about his new beverage book, Slow Drinks; its origination, proposal stages and how the pandemic affected its creation. Danny shares his background in ethnobotany, how he altered his writing voice from academic to narrative and the process of making these recipes adaptable to non-local foraging readers. He talks about the book's photography, illustration and design process, the books that inspire him and the new business venture he is starting. Hosts: Kat...
Dec 20, 2023•44 min
Kate and Kristin speak with Klancy Miller about her magazine and upcoming book: For the Culture: Phenomenal Black Women and Femmes in Food. She speaks about writing the book she wanted to read when she was younger, how the idea came about and how events in 2020 influenced it. She shares how it evolved from proposal to book, why she included recipes and the ups and downs of its interview format. Finally, she talks about the decision to use illustrations, her self-funded book tour and what is next...
Dec 13, 2023•52 min
Kate and Molly get into the nitty gritty of collaborations with Nichole Accettola and Malena Watrous as they discuss their new book, Scandinavian From Scratch. They share how the book came about, how they began to work together and the process they followed so each could bring their own strengths to the project. They talk about the book's unique organization, creating a writing voice, the on-location photography shoot and the most difficult part of the entire process before sharing a few final w...
Dec 06, 2023•51 min
Kate and Kristin speak with Ara Zada all about content creation and becoming a social media influencer. Ara shares his decision to pursue a large following and grow his platform as well as how a health scare motivated this choice. He describes a day in his life and the full time requirements of this work as well as the mental toll it can take due to its instant nature, algorithm changes, comments, trolls, monetization strategies and banned content. He talks about the inter-relatedness of his boo...
Nov 29, 2023•55 min
Kristin and Molly speak with Sara Calvosa Olsen about her new cookbook, Chími Nu’am and its inspiration, creation and message. Sara shares her food writing journey, thoughts on the title and cover and how the pandemic altered the book's approach and voice. She discusses why she calls it "an inconvenient cookbook" and what it was like working with her publisher and learning photography for its images. Finally, she talks about the best advice she received, the concept she returns to in times of do...
Nov 22, 2023•43 min
Molly and Kate speak with writer Amy Thielen about her new cookbook, Company; its menu format, its inspiration and how its voice differs from her earlier works. She describes confronting her own created persona, why she feels it is important to highlight the bittersweetness in life, and who she writes for. She also discusses the delays with this book, working with her editor, stylist, and photographer, as well as her system for recipe writing, tracking, and testing. Finally, she shares her intim...
Nov 15, 2023•52 min
Molly and Kristin talk with Tuscany based blogger, teacher and cookbook author Giulia Scarpaleggia about the concept of cucina povera and creating a community in two languages. She shares her career journey, the differences in publishing in Italy versus the U.S. and how her passion for writing and cooking developed hand in hand. She speaks on the recipe testing process, her translation method, dealing with one star reviews and the version of Italy that was important for her to showcase in this b...
Nov 08, 2023•38 min
Kristin and Kate speak with food columnist and author, Sandra Gutierrez, about her career path and her newest cookbook Latinísimo, an almost 600 page tome about the cuisines of 21 Latin American countries. She shares her love of challenges, what its like working with a university press and why she wanted to write this specific book. She discusses behind the scenes experiences of proposal writing, recipe creation, research, photography, unexpected hiccups and more before sharing some final advice...
Nov 01, 2023•48 min
Kate and Molly discuss all things self-publishing with writer, tour guide and (new) publisher, Katie Parla. She shares what motivated her to do some data investigation into her previous cookbooks and ultimately how she decided to start her own publishing company for her newest cookbook, Food of the Italian Islands. She talks about lessons learned, experiences with finding and working with her self assembled team and what is next for Parla Publishing. Listen for her thoughts on touring smaller ci...
Oct 25, 2023•48 min
Kate, Molly and Kristin speak with fellow podcaster Brian Hogan Stewart, of the Salt & Spine podcast. They chat about his career path, the origins of the show and how it has evolved since it began. Brian shares how his journalistic background and love of cookbooks led him to podcasting, how he learned the technical side of things and how he fits it all in his busy schedule. Finally, he describes what goes into a good interview, shares some advice for aspiring podcasters and also what kind of...
Oct 18, 2023•48 min
We are kicking off Season 4 with an episode dedicated to listener questions. Molly, Kate, Andrea and Kristin share their insights on everything from time management, "the cool kids club", design planning, building brand awareness and their love for librarians. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen Editor: Abby Cerquitella Publishing Confidential Substack Episode 38: Finding Your People with Carla Lalli Music Episode 49: Cookbook Media Coverage with Bonnie Benwick E...
Oct 11, 2023•49 min
Today all four hosts sit down to discuss the realities of rejection. They share their own experiences with being turned down along with advice and tips on how to turn that into a learning strategy. They talk about what to keep in mind while waiting for responses, the pain of silent rejections and how they deal with negative comments and bad reviews. Finally, they encourage writers to know their "why", ask questions, build community and to become experienced instead of embittered (with a dash of ...
Aug 23, 2023•43 min
Molly and Kate talk with Martha Holmberg, author and former publisher and food editor, about writing single subject cookbooks. She describes her career journey, how she decided to write her first cookbook and what the greatest job of her life was. She shares how her voice and style has evolved, how to make a deep dive into a subject feel complete and the way she switches from editorial brain to writer brain. Finally she talks about the experience writing solo vs. as a co-author and the tip she w...
Aug 16, 2023•55 min
Kate and Molly talk with cookbook author Lukas Volger about his career, writing journey and the process of creating a second edition. Lukas shares how he got his start in the food writing world, his experience in publishing industry and the easter eggs he includes in each of his books. He describes where the idea for a second edition of Veggie Burgers Every Which Way came from, how he approached it and what he learned from revisiting his work thirteen years later. Hosts: Kate Leahy + Molly Steve...
Aug 09, 2023•48 min
Andrea and Kristin chat with writer and recipe developer Hetty McKinnon about her career, books and inspirations. Hetty discusses how her background informs her food as well as the trajectory of her career from providing a salad delivery service in Australia to writing cookbooks in Brooklyn. She explains her thoughts on headnotes, how she stays organized and what inspires her recipes. She also shares how she has developed her writing voice, why she photographs her books and the trust she seeks t...
Aug 02, 2023•55 min
Molly and Kate talk with Lerato Umah-Shaylor, a UK based chef, food writer and cooking teacher, about her debut cookbook Africana. Lerato shares how she made her passion for food into a career and what made her want to tackle this massive topic for her first book. She discusses how she pairs stories and context with recipes, how she conducted her research and balanced structure and voice in her writing. She provides some insights on the differences between the US and UK publishing experience and...
Jul 26, 2023•53 min
Kate and Kristin talk with writer David Lebovitz about his career and life in France. He discusses how he went from pastry chef to food writer, how blogging strengthened his writing voice and why he pivoted to video during the pandemic. He shares his decision to write "the hardest book he ever wrote", the advice he gives to aspiring writers and his choice to move his writing to Substack. Finally, he tells us how decides what stories to tell and reveals a glimpse into a few new potential projects...
Jul 19, 2023•52 min
Molly and Kristin talk with writer Alicia Kennedy about her new book, No Meat Required, and her philosophy on food writing. She discusses the proposal, writing and publishing process and her thoughts on the structure, citations and bibliography of the book. She shares her inspirations for the cover as well as how she organizes her varied research and publishing schedule. She talks about developing her own voice, what she hopes to see in the future of food media and thoughts on recipe creation as...
Jul 12, 2023•47 min
Kate and Kristin discuss all things hybrid publishing with Vasudha Viswanath, the author of The Vegetarian Reset. Vasudha shares a quick rundown of the typical routes of publishing and why she chose to go down the hybrid path. She talks about the pitching process, what partnership publishers cover (and don't), the recipe development steps and how she assembled her creative and publicity team. She describes the part her book plays in her business strategy and her experience learning as she goes i...
Jul 05, 2023•48 min
Molly and Kristin chat with Matt Rodbard; writer and founding editor of the online food and culture magazine TASTE, all about his career in food media. He reveals the surprising way he got started, how his collaborations came about and the documentary visual style of some of his books. He shares some ups and downs of his writing career, how he balances his many projects and his hopes and excitement for the future of cookbooks. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly Editor: Abby Cer...
Jun 28, 2023•49 min
Molly, Kristin, Kate and Andrea talk about the idea behind the cookbook. After sharing some shelved ideas of their own, they workshop submissions from listeners to highlight considerations on topic, marketability, expertise and "the hook" for each premise. They brainstorm and discuss structural considerations, format, audience appeal and comp titles to give listeners insights into the vital first step of the book creation process. Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Ngu...
Jun 21, 2023•43 min
Kate and Kristin talk with Nick DiGiovanni about his transition from YouTube/TikTok star to cookbook author. He discusses what made him want to write, how he translated the visual into the verbal and what inspired the focus of the book. He explains how he got started in content creation, his thoughts on soup and a peek behind the scenes of the book process. Finally, he answers a few fan questions from a special podcast guest before sharing some words of advice for aspiring cookbook writers. Host...
Jun 14, 2023•34 min
