The Time Magic Johnson Turned Down a Deal With Nike
Dec 01, 2021•24 min
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Episode description
In 1980, an upstart shoe company approached a hot-shot new basketball player about a possible endorsement deal. The problem was, they didn't have any money and could only offer him stock options.
That company was Nike, and that player was Magic Johnson. Had he taken the deal, it would have been worth billions today. This is a look back on this remarkable story and a look at the early days of Nike and that beginning of celebrity shoe endorsements.
Show Notes: Magic Johnson and Nike
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