How to Predict Packaging that Sells
Oct 25, 2025•23 min
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Episode description
Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice.
Host, Kevin Craine
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