Calculating the ROI of Thought Leadership
Mar 01, 2025•31 min
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Episode description
Anthony Marshall discusses his book "The ROI of Thought Leadership." Anthony is the Senior Research Director of Thought Leadership at IBM's Institute for Business Value where he leads a global team of industry experts, statisticians, economists, and analysts who produce data-driven insights on various industries, technologies, and management practices. Listen for three action items you can use today.
Host, Kevin Craine
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This episode is supported by the Naveen Jindal School of Management
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