Aligning Business Strategy and Marketing Tactics
Jun 21, 2022•26 min
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Episode description
Jim Everhart discusses his book "Brand Vision" and ways to align business strategy with marketing tactics. Jim spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States. Listen for three action items you can use today.
Host, Kevin Craine
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