Don't Throw Shade

This episode features John Garrett, CEO of Community Impact Newspaper. According to John, “Print ain't dead, ” and he should know.

An experienced newspaper executive, John could see where the industry was headed but he also saw a huge need. Despite living in a digitized world with content just a click away, John saw that people were yearning to know what was happening in their own backyards. So in 2005, John and his wife, Jennifer, launched the first edition of Community Impact Newspaper in their hometown of Pflugerville, Texas.

Today there are 34 print editions of this newspaper that cover 59 communities in Texas, Tennessee and Arizona. These free publications have a combined total circulation of 2.5 million readers and are all driven by local journalists reporting on stories that matter to their neighbors.

In this Tugboat Institute® 2016 talk, John enthusiastically shares how he built this successful Evergreen® company in the shadow of 24-hour cable news channels and a public addicted to social media news feeds.

Listen and be inspired by this modern-day David & Goliath story.