Events Unpacked

Francesca Peskops•francescapeskops.podbean.com

Join Francesca Peskops, Creative Director, as she unpacks some of the biggest brand and product events in Australia and beyond. From incredible successes to epic fails, Events Unpacked offers honest, open discussions with industry rockstars, sharing not only intel about the events they’ve worked on but also advice on how to excel and evolve in this competitive industry. A podcast for event organisers and industry professionals looking to turn their event from good to GREAT! You will hear honest, open discussions that often dig deep and embrace the challenges with open arms. Each episode Francesca talks directly to a big brand’s Marketing or Events Manager, on their career and how they achieved event success.

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Episodes

PASSIONATE ABOUT AUSTRALIA. PENNY LION REFLECTS ON TOURISM AUSTRALIA & MORE

Penny has for 11 years been at Tourism Australia with her most recent role as Executive General Manager of Events, heading up a passionate and hardworking team Her role in our industry has been pivotal to large measurable growth in the business sector. Business events are a major driver of the our visitor economy and worth more than $4bn per annum to Australia. Much of our industry's operators, venues as well as agencies and suppliers have benefited from the success of Tourism Australia’s initia...

Nov 22, 2021•53 min•Season 1Ep. 8

Global World of Large-Scale Exhibition with Industry Guru, Rodney Cox, Delaro

Travel the world and produce large-scale events? Hell Yeah! Hear from Rodney Cox who for over 25 years has been at the helm of international large-scale exhibitions and trade fairs. From the Motor Show to his current role at the International Gas Union, his career has taken him on many a journey across this planet. With a passion for mentoring Australian event talent, Rodney unpacks the multiple aspects of a USD20mil show, its successes, challenges, as well as possible career paths in this indus...

Sep 06, 2021•6 min•Season 1Ep. 7

Success & Glamour for Charity with Cassandra Prothero, Tour de Cure

Have you considered using your event skills to work for a charity or a not for profit. Or maybe you run an event and want insights on how to secure partnerships and sponsors. Tour De Cure’s large scale gala events are some of the most glamourous and well attended. But more than that, they raise phenomenal amounts of money for cancer research. Cassandra is a powerhouse who inspires her team, volunteers, sponsors and a influential committee through her passion and love of live events. Having raise...

Aug 16, 2021•44 min•Ep. 6

Blockbuster Event Success at 20th Century Fox with Claire Bryant

From The Martian to Ice Age, discover how events and experiential are the vital to promoting and engaging with potential movie goers, and ultimately box office success. From making it snow in London for the launch of Ice Age to creative collaborations with brands and partners, Claire has done it all. This episode is great for anyone wanting to go behind the scenes and understand how to balance stakeholder expectations and still deliver big on creative concepts.

Jul 07, 2021•35 min•Season 1Ep. 5

The Art of Storytelling with Matt Whisker, from American Express

If you are keen to engage your audience through live storytelling, then this episode is for you. Matt is one of the most passionate, witty, and multi-talented marketing professionals in our industry. Matt generously shares intel on how American Express use experiential to intimately connect with customers and target markets throughout Asia and the Pacific. With a deep and playful love for all things food and beverage, you will be inspired by the unique creative concepts he has delivered to surpr...

Apr 23, 2021•43 min•Season 1Ep. 4

Engaging Virtual Events at Newscorp and More with Hayley Lemon, Digital Specialist.

Learn how to take your events virtual and online and still get maximum engagement and theatrical impact. Hayley Lemon has been a bright star in our industry for many years and is this week's guest on my show. During this episode, Hayley shares her latest role and how she has successfully delivered Newscorp's complex event program in a virtual format. During Covid 19 and event restrictions, not every brand has succeeded in the virtual space. Hayley has a secret source, her background and passion ...

Nov 22, 2020•26 min•Season 1Ep. 3

Global Events at Microsoft with Luca Balbo

Luca Balbo, Senior Director, Global Events reveals how he successfully heads up +13,000 worldwide events for Microsoft. Based in the US, he shares his methods and philosophies for delivering a wide range of B2B and B2C events for Microsoft as well as career highlights and his formula for managing his talented team.

Sep 18, 2020•48 min•Season 1Ep. 2

Preview: About Events Unpacked? Who Should Listen, with Francesca Peskops

Looking to organise an event or break into events? Or perhaps you already are a seasoned organiser? No matter where your experience sits - you have come to the right place. Francesca gets the show on the road by outlining what's in store, her experience and background and why this is the best podcast for anyone wanting to succeed in this exciting industry.

Sep 18, 2020•4 min•Season 1Ep. 1

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