EP 146 | The #1 Trend Event Marketers Need To Learn About

You’re running events, but leadership still sees them as a cost center.

You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.

In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers. 

She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.

Key takeaways you won’t want to miss:

✅How to shift your role from event planner to integrated marketer

✅Tactical ways to track deal velocity, pipeline impact, and customer expansion

✅How to make your voice heard—especially when no one’s asked for it (yet)

 Real talk, clear advice, and a better way forward. This episode will change how you show up at work.

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Connect with Kimberly Kee
LinkedIn: https://www.linkedin.com/in/kimberlyakee/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/   

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined