EP 145 | Narrative-Driven Experiences: What Events Can Learn from Disney

You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.

In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer’s Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You’ll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.

Here are a few takeaways from the conversation:

✅ Why story-first thinking builds emotional equity and brand recall

✅ The difference between decoration and transformation

✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principles

Tune in to learn how to create brand experiences people don’t just visit—they remember.

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Connect with Theron Skees
LinkedIn: https://www.linkedin.com/in/theronskees/  

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b     
Company: https://rockwayexhibits.com/   

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined