EP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)

In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs.

Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:

Who actually owns the strategy for your events?

Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.

In this episode, Matt and Pablo cover:

✅ Why strategy gets lost when event pros are stuck in execution mode.

✅ The gap between executive expectations and the infrastructure needed to deliver results.

✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?

✅ How event managers can push upward—asking the right questions to align goals and execution.

✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.

This episode builds on the insights from Matt and Coty’s conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.

Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined