Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer

In this episode, IMEX CEO Carina Bauer discusses the meticulous planning required to execute large-scale events with her hardworking team of 83. Bauer took on the monumental task of revamping IMEX Frankfurt, which underwent a significant technological shift and a much-anticipated rebrand after two decades. 

Bauer talks about IMEX’s diverse global audience and how the brand’s objectives transcend mere attendance. She also shares key learnings from Frankfurt that made it easier to overhaul the American version of the event, plus a few details about the new group website coming after IMEX America in October 2023. 

Here’s what you’ll hear about in this conversation:

• How IMEX Frankfurt 2023 marked a significant rebrand and a technological overhaul aimed at refining the attendee experience and fostering connections

• The impact that the Frankfurt chapter had in streamlining operations for IMEX America

• The overwhelming demand for IMEX America and how it underscores the event's relevance and the promising future for the industry

• IMEX

• IMEX Frankfurt

• IMEX America 

• "The Culture Lab" by Aga Bajer

• "Freakonomics"

• Carina Bauer on LinkedIn