Lights, camera, engagement! Crafting personalized experiences with Dropbox at Sundance

Would you believe that more than half of the feature films at the Sundance Film Festival rely on Dropbox? It’s true! In this episode, we host Vanessa Karlsson Dorau, Head of Global Events and Experiences at Dropbox, as she delves into two powerful engagement activations at the 2023 Sundance Film Festival. 

Vanessa underscores Dropbox's strategic alliance with IndieWire Studio, which paved the way for meaningful interactions with filmmakers at the world-renowned event. This exclusive event activation allowed Dropbox to connect with filmmakers and showcase gratitude for their work while highlighting how Dropbox's tools, such as Dropbox Capture and Dropbox Replay, empower the creative process, especially for filmmakers who deal with large files. 

She also discusses a second activation, the Dropbox Edit Suite, which was a relaxed space where filmmakers could come together, immerse themselves in conversation, grab a drink, and maybe even walk away with their next great idea.

Here’s what you’ll hear about in this conversation:

• How to use strategic collaborations to create meaningful event activations 

• The power of amassing content at your event — from testimonials to candid soundbites — to bolster marketing and branding efforts

• The importance of crafting personalized experiences — not one-size-fits-all experiences — to ensure maximum impact and more memorable events

• Dropbox Edit Suite at Sundance

• IndieWire Studio

• Pretty Baby (movie) 

• Succession (TV show)

• "City of Girls" by Vanessa Gilbert (novel)

• Vanessa Karlsson Dorau on LinkedIn