Why businesses need to stick to their purpose and avoid wokewashing
Sep 13, 2021•22 min•Season 1Ep. 132
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Episode description
Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses:
1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims
2) Why businesses need to stick to their purpose and avoid wokewashing
3) Fighting vanity metrics
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