When Lite isn’t Lite: Ethical Issues with Misleading Claims
Nov 16, 2020•24 min•Season 1Ep. 96
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Episode description
Joining me on this week's episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.
Ron discusses a number of important topics, including:
1) What to do when asked to make absurd and misleading claims
2) Why PR professions need the industry to have their back
3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees
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