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EthicalVoices

Mark McClennan, APR, Fellow PRSAethicalvoices.libsyn.com
Real ethics stories from real communication pros
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Episodes

When and where do you draw the ethical line?

Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including: 1) When and where do you draw the ethical line? 2) How structures and clear protocols make courage less necessary in ethical dilemmas 3) What can we learn from Bernays’ definition of public relations? 4) What are some positive ethics lessons from Goldman Sachs 5) Three key elements in determining the “right” thing to do

Nov 09, 202038 minSeason 1Ep. 95

Identifying an Ethics Problem is not Enough

Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including: 1) Why identifying an ethics problem is not enough 2) The power of truth, without embellishment, to drive ethical action 3) How to fight misinformation and disinformation 4) Why celebrating success is not enough to drive diversity

Nov 02, 202031 minSeason 1Ep. 94

Four Common Reasons for Ethical Failures

Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses: 1) DEFG: Four common reasons for ethical failures 2) The challenge of living in the world of now 3) Ethics issues he observed in sports public relations

Oct 26, 202023 minSeason 1Ep. 93

What Ethics Lessons Can You Learn from 50 Cases of Beer, Football and Food?

Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food. Specifically: 1) How to ethically work for competing companies 2) The rampant issue of IP Theft 3) Restaurants’ ethical dilemma: COVID disclosure

Oct 19, 202023 minSeason 1Ep. 92

What do ethical PR professionals do when they are faced with conflicting loyalties?

Todd Van Hoosear, the Chief Engagement Officer for Business Breakthrough Network and a visiting instructor at Boston University, discusses a number of important ethics topics, including: What do ethical PR professionals do when they are faced with conflicting loyalties? The ethics challenges of a post-truth era The need for action to change the perception of PR

Oct 12, 202022 minSeason 1Ep. 91

Why You Should Act Quickly and Decisively on Even Small Ethics Concerns

Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including: 1) Why you need to act quickly and decisively on even small ethics concerns 2) When company and team before self is not ethically appropriate 3) What to do when your boss asks you to fudge numbers on an award

Oct 05, 202026 minSeason 1Ep. 90

What do you do when you are asked to stonewall on a public health issue?

Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on: 1) What do you do when you are asked to stonewall on a public health issue? 2) When should you act as a whistle blower? 3) How do you effectively respond to disinformation and fear-based attacks?

Sep 28, 202030 minSeason 1Ep. 89

Setting Ethical Boundaries

Joining me on this week's episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses: 1) How do you set ethical boundaries with your boss? 2) What work can a department ethically claim as its own? 3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID? 4) How do you effectively set ethical boundaries with partners?

Sep 21, 202020 minSeason 1Ep. 88

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including: 1) The ethical considerations in admitting an error in your software 2) How do we ethically fix what is broken in the healthcare system 3) Top ethics challenges in healthcare communication, patient engagement and collaboration 4) How do you ethically balance transparency and confidentiality

Sep 14, 202023 minSeason 1Ep. 88

What to do when you are asked to make inflated claims

Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including: 1) What to do when you are asked to make inflated claims 2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in 3) How to combat misinformation

Aug 31, 202017 minSeason 1Ep. 87
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