The customer likeability factor
Nov 20, 2006•6 min
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Episode description
Knowing what business to start is a huge question for many aspiring entrepreneurs. Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions:
- Who would I genuinely like to work with? What characteristics do they share?
- What impact would my product or service have on their life? How does it feel to know I am having a positive impact?
- How would I feel talking about my business with these customers?
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