The Brain Behind Brands with Leslie Zane
Episode description
Known in the industry as The Brain Behind Brands, Leslie Zane has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise in applying behavioral science to change instinctive brand behavior. Her company, Triggers,has delivered over $10 billion dollars in incremental revenue and was the first brand consulting firm founded by a woman.
Top 3 Value Bombs:
1. You don't need a lot of money to be successful, you need expertise.
2. When you harness the power of instinct you work with the brain instead of against it.
3. Don't follow the classic marketing rules. Following them is a recipe of slow growth.
5 Growth Triggers from Behavioral Science to Build Your Brand at the Speed of Instinct - Growth Triggers
Sponsors:
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