Kathleen Eisenhardt (Stanford Technology Ventures Program) - Simple Rules for a Complex World

Kathleen Eisenhardt, a professor of management science and engineering at Stanford, explains the advantages of developing simple rules for business and life, sharing examples from industries ranging from startups to sports and entertainment. Eisenhardt, who teaches in Stanford's School of Engineering, co-wrote the 2015 book "Simple Rules: How to Thrive in a Complex World."