¶ Transforming HBCU Experiences With AI
Listen y'all . I know I typically give the generic in this episode of entrepreneurial appetite blah , blah , blah , blah blah . But I'm not going to do that this time because we have a very special bonus episode featuring Anastasia Jackson , and this young woman deserves more than just the generic introduction . She is the founder and CEO of we Night Inc .
A company that uses artificial intelligence to improve the experiences of HBCU faculty staff and students .
And for those of you who have gone to HBCUs , you know we love our institutions , but at the same time , we have complaints about systems and processes that are at times , inefficient , and this woman decided that she wasn't going to be a complainer , that she was going to go do something about the issues that she saw in her own HBCU experience and decided to
found a company that would provide a solution . So , anastasia , just tell us a little bit about who you are , what you're doing , but also tell us the story of the worst day of your life .
Thank you . So I'm Anastasia Jackson . I was born Oakland , california , so you can imagine when I went to Howard University it was definitely a culture shock for me , coming from the suburbs to the city . And , yeah , the worst day of my life was actually my first day on Howard's campus . When I got there , I had a $16,000 hold Don't know how that's possible .
My housing had been given to somebody else and also my classes on my schedule just magically disappeared . So I really spent that first semester just trying to figure out how do I solve these problems and , to my surprise , everybody's response was pretty much the same . It was like oh yeah , I've had that similar issue , or yeah , yeah , that happened to me too .
That's common . And it wasn't just students , current students , it would be like alumni that I was talking to . That went back in 1980s and they had the same exact problems and so just a little more transparency . That made me very , very depressed because I'm like this is something I'm supposed to just accept .
This is like the common trauma bond between not only HBCUs but there's PWIs that experience this too , and I was like you know what ? No , no , no , I can't accept this . There has to be some solution . We just haven't created it yet , and now we have with we Night .
I just have to say , when I listen to your three minute pitch about your story of getting there and having all of this chaos , you come from the other side of the country , your first time away from home , what's supposed to be an extended period of time for many , many students .
And you're right , it's a common experience among a lot of HBCU current students and alum going all the way back . Everybody knows , right , you made me think about so many things . And it's like we normalize that . Yeah , it's going to be like this , but I still love my HBCU .
We normalize the thing that's bad about our experience and we just accept it and we use that as almost like fuel for our unconditional love for our institutions .
I don't think that the love is wrong , but the acceptance of the processes and systems that don't necessarily allow us to have the best experiences is something that we shouldn't accept , and I'm just impressed by the fact that you decided to come up with a solution . So talk a little bit about what we Night is and what it actually does .
So we Night is an AI center technology .
We use React Native , so things that you see with Instagram , youtube , they use React AI , and then we also use blockchain so that information is secure , but you also have ownership of your data and the content that you create , and really we just focus on streamlining the operations and the communication aspect of the HBCU , the entire HBCU ecosystem .
So for our first feature , we have the class scheduling .
The class scheduling feature where , whether you want to graduate in three years and you're part of five different orgs , with all these time constraints AI can quickly , within seconds , make you a class schedule to fit your needs and then go further to actually book that appointment with your advisor , so you don't have to go back and forth and emails with that
advisor and like that's just one feature . So just imagine all the other operations and communications that you need to just attend and matriculate at your HBCU .
When did you graduate from Howard ?
I'm class of 2021 .
So you're fresh , right , yeah , and my my , you were work . Were you working on we night while you were a student ?
Oh , yeah , yeah , that that traumatizing event like that was that semester . I decided , like no , I am going to create the solution , if not for me , then for the person right behind me .
And so it's interesting you did this after having come to Howard , had that experience , but then you were building this during COVID times . Oh yeah , even more significant , can you talk a little bit about how Howard supported you , or where did you get your support to build and come up with a solution ? On campus ?
Were there any mentors , people who were sponsoring you ? How did that occur ?
So , honestly , that's one thing I do love about Howard and all HBCUs is that that networking is really strong . So I talked to a lot of people about we night when I was a student .
They weren't really able to help me as far as like supporting me with the team or anything material , because I didn't even know I didn't have all that structure capital ready and like how I wanted it to be , but they did give me a lot of wisdom and a lot of support . They always made sure that they told me that this is something that we do need .
So please keep going like , figure it out . By any means , we need this . But I will want to say that Howard is our pilot school , so they did later come back and partner with us .
We have now access to all 50,000 students , faculty and staff on their platform , so I mean in their school , so they do support us and all these features were doing it with them first .
That's good , so Howard allowed you to test on their campus .
Correct , we're doing it now , yeah .
Oh , wow , okay , so I'm going to be 39 on Friday and so thank you , thank you . So I'll be 39 on Friday . So I'm not old , but I'm older , like I'm thoroughly in my adulthood , right , and so you know , you know how old black people are . I was like man , I'm so proud of this young lady right here . You know what I'm saying .
They gas up a little bit , so like I feel like I'm old enough to do that to you , like now I understand how like the elders felt like when I was in grad school , getting my master's in PhD , and they just like , and I think it's just normal stuff .
But the way that they feel like that's how I feel about you right now , that common bond where we just my advisor didn't show up to the meeting today , you know what I'm saying . But your advisor at a black college a lot of people don't know this is oftentimes sometimes also your professor , right ? Yeah , literally yeah . Your professor has classes .
They have other hundreds , 80 , 90 students that they also have to advise , and so finding a tech solution to make those things easier , I think is a brilliant idea and maybe it'll help us not lose that , because I know so .
I work at a large Hispanic serving institution now that in some ways functions like a PWY , and so what I mean by that is that the students , their advisor is an advisor and their faculty member professors are professors , so there's no overlap , nice .
Yeah .
What the students miss at this minority serving institution , the HSI , is that they don't have the same relationship with me that I have with my advisor , who was also my professor .
So it was mandatory for that professor to sit down with me at least 10 to 15 minutes extra every semester to figure out where I was going , and the conversations that happened because of that are the reason why I was able to go to graduate school , and so I think what you're doing is a solution for things that maybe are built into the culture of the HBCU ,
but making those things sustain in a more modern type of way .
So you're right . There's another HBCU that we're working with and literally there is for all of the international students . There is one person , only one , who is in charge of all of that , and they use paper . So one of the faculty said , like when they go into this , this person's room per desk is full of paper so high that you can't even see her face .
So just imagine the technology . All those papers go away . You got more time to connect and do what the networking that we love , the family relationships that we have with your community .
So I got connected to you by Asha Farrah and I think both of you have somewhat of a common story , right , and we think about the HBCU journey as being one where we are incubated .
It is meant to be a space where maybe you don't feel the microaggressions and all of those things that you would experience outside of the walls of Howard University or whatever HBCU . But Howard has also provided you all with this other opportunity , as alum , to build and grow your businesses , right ?
So talk about the program that you were in with Asha to help facilitate the growth and put you in a position to picture , idea , grow your idea and all of those things .
Yes . So it was a accelerator program called PitchHU , directed by Terry Adams as well as a G , and it was really , really great . It was like they give that hands-on experience of actually breaking down your business model . Who is your target audience ? Because for me , I'd say the whole HBCU ecosystem . But really if you had to choose one , who is it ?
The student , and so taking that time , one-on-one , to really have us question the way that we're strategizing , the way that we're executing on our businesses , really helps open up our minds . It's growing pains . So I will say that it's growing pains , but it helps . And that's not the only opportunity that Howard Gibbs .
They just recently launched their Entrepreneurship Center that's partnered with PNC the biggest donation a bank has ever given an HBCU I think it was 16.1 million to do this , and it's not just Howard . So there's Howard , there's Buoy , there's Morgan , there's multiple HBCUs and they want to go to all of them and even that , that initiative to okay .
No , look , we want to grow the black economy . We spend like what was it ? 1.6 trillion ? The black community is the number one spender out of all of the communities . So like to be able to really like , curate and have these not so transparent resources available for all of us entrepreneurs .
I really I just love that they're focused on it and making it a priority .
I know that you mentioned Prudential's investment in historically black colleges . Can you talk a little bit about how historically black colleges can foster this sense of entrepreneurship among their students while they're underrads , even if they don't have funding from Prudential ?
Yeah , yeah , I'll touch on that . So , honestly , networking , hosting spaces , having that space to where the entrepreneurs on the campus can just come and talk with each other . There's this I love this quote from who is at least Issa Rae , and she's like you need to network across , not network up or down .
Like across from you and really just hearing other other entrepreneurs who are in your same shoes , their stories and how they're overcoming their challenges , you will be so surprised on how fast you guys will overcome it together . There's this other quote that goes if you want to collapse time , collaborate . And it's so true , like it's so true .
So , just if HBCUs would just take the time to like , hey , let's have a networking event . Hey , let's do like a quick conference where those who aren't in the business school but there's a lot of other business owners , like , let's just give them the space to learn together , to grow together
¶ Supporting HBCUs and WeNight Initiative
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I'm nervous , my breath is taken away by you , and I'm also like because , listen , listen , it's kind of weird by the time this podcast comes out , I may have accepted a job at North Carolina A&T , which is where I went to undergrad . If I don't get it , I'm just going to edit this part out .
But I think one of the things that we all want to do as alum is go back and contribute to the betterment of our HBCUs , right , and so that's something that I've chosen to do .
And some other folks in my circle of folks who have gone to get their PhDs are like plotting to do it at A&T , like how do we work our way in there to give back to , to grow the legacy ?
And so that came to you a lot earlier than it came from me , and so I look at you as someone who was accelerated beyond your years in ways that maybe you don't even understand . What you're doing is . It's crazy . It's crazy transformative . Because in my mind I see I know you have to have this , this narrow focus . Your focus is on the students .
That's primary and it's necessary , but scaling to smaller , private HBCUs , the public HBCUs . I think about my time as a school teacher in K through 12 schools . I was a PE teacher for the elementary school in a K through 8 , in a K through 8 school , so I wasn't the first grade classroom teacher , ms Jackson .
Okay , ms Jackson had 15 to 21st graders in her class , so those students with disabilities had an IEP or a 504 plan . She maybe had like one tenth of the students in her class , so maybe two that had an IEP , maybe three at the most .
But because I taught all the students in the school , I get there the first day and there's a stack of papers that's above my head , like the lady you described , that has to deal with international students , and I don't know how to sort through the applications for WeNight .
I think for me , long term , throughout the educational ecosystem , it's tremendous , and so I'm just . I'm glad I got to interview you early . I hope I'm the first person to ever interview on a podcast , because I'm gonna say I knew her , I got her first .
So I want to say I resonate with that . I , before I went full time we night . I too was a PE teacher for middle school . So I . I get over 500 students . I get it Really .
What was your major ?
Sports Medicine .
Stop playing . So you , you were basically like a kinesiology major , right , were you ? Okay , okay , okay . So I , I teach in a kinesiology department now at the university that I work at , and you know like PE is kinesi and education . So , okay , here's , here's my for those students and for those , let's start with the students .
For those students who are encountering an issue at their HBCU , it could be something , a systemic problem that exists , like the housing issues and things like that , just navigating the information and the data getting messed up , or it could be something as simple , as I don't like my roommate , that happens everywhere . What advice would you give them to orient ?
To orient themselves to being the solution and not the complainer ?
I love that . So I always love to say self advocacy right . So you take ownership of your life and you have this , you have this thought of how you want your life to go . So , your roommate , this is not how you . You imagine this next year that you're about to spend your space Like this isn't the safe , the safe space that you want it for you .
So , like , advocate for that and no matter how many knows you get , just internalize it as not yet , like this is not the person that I need to talk to yet I need to talk to somebody else . This isn't the person , because there's always a solution . There's always a solution . You just have to discover it . I mean , you have to let it come to you .
And so what about ? What conversations do you have , would you have with alumni ? Here's the question . Okay , Howard has a lot of prestigious alumni .
Yes .
Lots Okay . What is your ? What is your pitch to the wealthy alumni ? To support students who are interested in entrepreneurship on HBCU campuses .
Okay . So I would say my pitch to alumni would be those were once your shoes . So to really remember the help that you needed or the help that you gained , the mentorship , that countless knowledge that you got from your alumni , and really just give it back Like it's a pipeline . And so in order for a pipeline to work , it has to be free-flowing both ways .
There's plenty of students , hungry , ambitious , ready to get into those prestigious roles , like like alumni are , alumni are now , and so to really just pour into them , pour into those entrepreneurs that are already on their way , already doing those great things .
And what's your elevator pitch for someone ? Would they be alumni or any anyone to support WeNight and invest in the work that you're doing ?
I would say to the alumni HBCUs have continued to support the black community since , I would say , 1837 . And so it's only right for us to start supporting our HBCUs . And in doing that that means actually supporting our infrastructure in our systems so that HBCUs will not crumble in time . So supporting WeNight is supporting HBCUs .
¶ Vision for the Future of WeNight
And our last question before we log off is what do you envision WeNight being in the future ? What's your biggest wildest dreams for what WeNight is able to accomplish and do ?
We're starting at HBCUs , but we're not ending there . We actually also plan to go to other universities , large universities or large corporations , and especially the healthcare system .
Imagining a world where you actually get to be proactive about your health like be able to go to the hospital , to go for yoga classes or taking a cooking class , versus going because you're sick or emergency room level and using a system like this will be able to bring those resources to people .
Anastasia Jackson , thank you for joining us . I appreciate you . If I get this job at A&T , you're going to be my fuel for the first semester for how I want to pour into students and mentor students . I'm like y'all need to go look at Anastasia Jackson so y'all can be like her . So thank you for joining us .
I appreciate you for having me For sure .
Thank you for joining this edition of entrepreneurial appetite . If you liked the episode , you can support the show by becoming one of our founding 55 patrons , which gives you access to our live discussions and bonus materials , or you can subscribe to the show . Get us five stars and leave a comment .
