Jeff Green
Sep 24, 2017•40 min•Ep. 38
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Episode description
Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode!
[00:00:00] Advertising in a Data-Driven Wonderland
[00:06:23] Purchase Funnel 101: The Customer Journey
[00:11:30] Design and Data Converge in Web Advertising
[00:18:21] Passing the Torch to the Next Generation
[00:27:11] Look-Alike Modeling and Target Marketing
[00:33:22] Create Scalable, Personalized Ads
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