ELI - 356 | Ketan Patel (Founder of Creative Newtech Limited)
Episode description
About the spokesperson: https://www.linkedin.com/in/ketan-patel-522b6745/ Ketan Patel is the founder of Creative New Tech Limited, a company based in Mumbai. The company has two main pillars: a licensing agreement with Honeywell to sell products in 38 countries, and being a market entry specialist for renowned brands in India. In the financial year 2022-2023, Creative New Tech Limited had a turnover of 1367 crore with a net profit margin of 27%. The company started as a service center and gradually transitioned into becoming a brand licensee, supplying exclusive products to retailers. Creative New Tech Limited helps global brands enter the Indian market by providing brand strategy, marketing, influencer engagement, channel presence, and direct-to-consumer online stores. They are also expanding globally through initiatives with Amazon and leveraging the affinity of Honeywell's brand in international markets.
