ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends
Oct 29, 2019•30 min•Season 1Ep. 12
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Episode description
The influencer is dead. Long live... the influencer?
Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever.
Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer, and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.
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