ExpoTV’s Bill Hildebolt and Daphne Kwon on Branded Uses of User Generated Content
Apr 21, 2011•33 min
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Episode description
In this week’s podcast Engauge’s Rene Smith and Kaitlyn Dennihy speak with ExpoTV Owner Bill Hildebolt and CEO Daphne Kwon. Here, they give great insight to ExpoTV and everything it has to offer.
ExpoTV tries to create a “level playing field” for conversations between brands and consumers. They do this by leveraging videos uploaded by members who have shared their honest, unbiased opinions about any product they wish. Check out the podcast to learn more on ExpoTV.
In this episode they’ll discuss:
- History of ExpoTV
- Uses of User Generated Content
- Brand Interaction
- Consumer Rewards
- Expo’s Tryology Program
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