Richard Oppy - Dynamic marketing
Episode description
This week's conversation is with an amazing leader Richard Oppy.
He is the VP of Global Brands at beverage giant, Anheuser-Busch InBev (New York). Richard has climbed the corporate ladder right to the top. He now oversees the branding strategies of some of the world’s most iconic beers like Budweiser, Corona and Stella Artois.
In this conversation we get the behind the scene insights, about the controversial World Cup decision to ban Budweiser from the stadiums and see how Richard and his team took what could’ve been an international marketing disaster, and flipped it into an iconic campaign for the brand.
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See omnystudio.com/listener for privacy information.