You can take content that you already have and turn it into a tripwire. Did you know that? I'm talking to a fellow digital product strategist, Eden Fried, all about this and more topics and strategy that pertain to the digital product world. You will learn her philosophy around tripwires, which are limited time offers, and also how she has been running a very successful Facebook ad campaign that has resulted in three thousand new purchasers. Eden Fried ditched pant-suits and law libraries in ear...
Sep 02, 2021•43 min•Ep. 33
Are you interested in creating and launching your own digital products? Most listeners of this show are! You may have heard me talk about our signature program, The Empowered Business Lab, in the past, but in this episode, I’m pulling back the curtains to tell you why it may be exactly what you’ve been looking for if you are someone who wants to create digital products! This episode will ultimately help you decide if The Empowered Business Lab is the program that is right for you. I am going ove...
Aug 26, 2021•22 min•Ep. 32
Do you know what a product ascension ladder is? Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans. Sounds pretty good, right? This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas! Michelle joined the Empowered Busine...
Aug 19, 2021•42 min•Ep. 31
We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode! I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch. I have been doing live launching since early 2018, so I have learned quite a bit over the years about nailing down the right program offering for my audience AND the right methods t...
Aug 12, 2021•28 min•Ep. 30
Preparing for launches can be so stressful... I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free! Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems...
Aug 05, 2021•38 min•Ep. 29
How can hiring team members actually help you make more money? I know without a doubt that I waited way too long to recruit business support. I was over-stressed and beyond burnout when I made the decision to begin building a team. As female business owners, we often convince ourselves we can do it all and that needing assistance is a sign of weakness or disorganization. I am here to tell you that is a flat-out lie! My guest in this episode is my very own unicorn, Hayley Rissler. She is my Opera...
Jul 29, 2021•46 min•Ep. 28
Do you know much about social selling? This is a pretty new and exciting topic in the online space! Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way. This really interests me, so I am talking to Lattice Hudson about how she does it in her business. Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all whil...
Jul 22, 2021•45 min•Ep. 27
Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself? Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode! As a speaker, author, and subscription strategist, she loves to help business owners leverage the power of recurring revenue, and she does t...
Jul 15, 2021•45 min•Ep. 26
How can relationship building help you organically grow your business? I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked! As online business owners, we are stuck behind our computers a lot of the time, and we don’t really think about the importance of this. My guest, Shannon Mattern, is joining me in this episode to talk all a...
Jul 08, 2021•47 min•Ep. 25
Have you ever heard of Leadpages? I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since! I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episode. As the Sales Marketing Manager at Leadpages, Bob Sparkins champions the customers of the top landing...
Jul 01, 2021•45 min•Ep. 24
We are chatting all about Pinterest advertising in this episode! I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it. I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinterest ads first, so I am answering these two questions in this episode. You will also hear about how my t...
Jun 24, 2021•16 min•Ep. 23
I’ve gone through a lot of major life changes in the past 6-9 months… Between postpartum PTSD, retiring my signature course on Pinterest advertising, starting to prioritize my physical and emotional health, being more strict with my workweek and more, there have been a lot of changes! In this episode, I am talking about how these life changes put me in a recent situation where I experienced major sexism and really solidified why my business mission is to help women achieve financial independence...
Jun 17, 2021•25 min•Ep. 22
Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in it for the last few years! This bundle is unlike any bundle you have ever seen, so I am talking to Dan Morris, CEO, about how BC Stack got started and what his entrepreneurial journey has been like. Every year, Dan searches the globe to find ordinary people doing extraordinary things in the world of making money online. Then, he invites them to team up b...
Jun 10, 2021•44 min•Ep. 21
How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get asked the most from my community and my students. When we first start our business, we never think that we will get to the point of needing to hire someone, and then before you know it, there aren’t enough hours in the day to get everything done. It can be very overwhelming! Even after five years of hiring in my own business, I still don’t feel like ...
Jun 03, 2021•44 min•Ep. 20
Are you ready to get a handle on your data as an entrepreneur? Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions, and she is joining me in this episode! Jennifer recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reache...
May 27, 2021•41 min•Ep. 19
Have you ever considered implementing a public relations strategy to get more attention on your digital products? You’re going to after listening to this episode with Amanda Berlin. Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. Amanda and her clients have been featured in al...
May 20, 2021•39 min•Ep. 18
Are you ready to hear the story of someone who built a $4 million business without knowing anything about the online space? In this episode, Abbey Ashley is joining me to talk about building an online business from scratch and how staying consistent and connected to her audience helped her grow. Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 a...
May 13, 2021•41 min•Ep. 17
Raise your hand if you’re not totally sure what to say to your email list! I totally understand. Luckily, there are total experts like Kate Doster that know how to make email marketing fun and profitable. Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences t...
May 06, 2021•58 min•Ep. 16
Have you ever wondered how the heck people sell things from Instagram? I get asked all the time from my students how to use Instagram to grow a digital product business. Since I typically use Instagram for lifestyle, I thought I would bring a total expert on the show to answer this question, so Elise Darma is joining me! Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped 20,000...
Apr 29, 2021•53 min•Ep. 15
Are you in your own way? Do you spend hours creating free content and getting nowhere because you’re too nervous to sell something? The reality is that you actually don’t need to be an expert to sell something. The people consuming your free content regularly will trust you enough to make a purchase. I am joined by one of my students, Ruth Rackley, to talk about giving out free content and making money through digital products all at the same time. Ruth was a high-end wedding photographer when s...
Apr 22, 2021•41 min•Ep. 14
Are you under the impression that no one will pay for your knowledge or product? I hope not because that is so not true! In this episode, I am teaching you how to decide on the perfect, profitable digital product that you can sell to your audience or your future audience. By using your hobbies, professional skills or life experiences, you can create a digital product that falls into one or more digital product categories: e-books, templates, printables or courses. Tune in to hear me break down h...
Apr 15, 2021•30 min•Ep. 13
Is blogging dead? This is SUCH a controversial topic, so I am excited to be explaining my opinion on it in this episode. Here’s what I think: blogging without understanding your customer journey is dead, but content marketing is alive and well! Your job is to provide content for free with a purpose, and that purpose needs to be mutually beneficial to you and your future customer. I really think that it is as simple as that. To learn more about how to do this well along with my opinion on display...
Apr 08, 2021•25 min•Ep. 12
How many subscriptions do you have? Most of us are no stranger to these! I am joined by one of my favorite people, Julie Ball, to talk all about how she created a subscription box from scratch and how she now teaches others to do the same thing! Julie is the Founder and Chief Sparkler of Sparkle Hustle Grow, a multi-six figure subscription box and online community for female entrepreneurs. We are continuing along the theme of talking to business owners who have business models other than just di...
Apr 01, 2021•44 min•Ep. 11
Are you ready to hear yet another way that you can grow a successful online business? I am joined by Kate Ahl, the owner and founder of Simple Pin Media, and we're talking about her business journey. While her business is different from mine, there are so many great tips on navigating business opportunities in the online space that resonate with me as an online business owner. I think it's so important for you to hear different ways that you can grow an online business so that you can find out w...
Mar 25, 2021•47 min•Ep. 10
You won’t believe how many paths you can take to get to the same result! I teach others how to build a business based on digital products, and my guest for this episode teaches others how to build a business based on being a service provider. These are totally different paths, but our destinations are almost identical! In this episode, I am joined by Brandi Mowles. We are talking all about creating massive success whether you have a business based on being a service provider or a business based ...
Mar 18, 2021•47 min•Ep. 9
Are you ready to feel confident with money? It’s time to address the primary issue that most people have around money: money mindset issues. In this episode, I am joined by Chelsea Brennan from Smart Money Mamas! We are talking all about how to create healthy money habits so we can achieve our biggest goals. Our ability to become the best version of ourselves is very intricately tied to our relationship with money, so Chelsea is giving us some great advice and providing resources for us to keep ...
Mar 11, 2021•44 min•Ep. 8
How much do you know about the legal side of your business? This is something that most online businesses owners avoid simply because it can be incredibly complicated. In this episode, I am talking with my very own lawyer! Jamie Lieberman from Hashtag Legal is talking with me about the financial rewards and potential legal risks that can come with being a creator, an innovator and an entrepreneur. This is such an important conversation because it will help you to understand how and why you need ...
Mar 04, 2021•41 min•Ep. 7
How well are you converting your traffic? Without a solid sales page, it can be really hard to convert your traffic especially if they are cold traffic! In this episode, I am taking you behind the scenes of a very unique sales funnel that I developed to use with digital products. I call it the Triple Dip Funnel®! This process can be a total game changer for you if you are selling your own digital products. Tune in to hear why and how you should include testimonials, key benefits, objections and ...
Feb 25, 2021•29 min•Ep. 6
Did you know that only two percent of women owned businesses ever reach one million dollars in revenue? That sounds like a glass ceiling I am ready to plow my way through! In this episode, I am sharing with you my goals for 2021, and how I plan to achieve them. Things change so much in a year especially in the online business world, so I know that setting goals can be so tough! I have a feeling this year is going to be different though because of my dedication to consistency. Tune in to hear my ...
Feb 18, 2021•19 min•Ep. 5
2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us! Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to. My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew m...
Feb 11, 2021•30 min•Ep. 4
