IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG. Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/ IHG Careers: https://careers.ihg.com/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your...
Jan 29, 2025•24 min
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/ Careers at Verizon: https://www.verizon.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employe...
Dec 18, 2024•30 min
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand. Mercedez Lockett-Hart is the Employer Brand Manager at Adyen. Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/ Careers at Adyen: https://careers.adyen.com/ Subscribe to ...
Nov 27, 2024•18 min
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of Talent Attraction at Zapier. Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/ Jobs at Zapier: https://zapier.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Meas...
Oct 24, 2024•29 min
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/ Careers at Nokia: https://www.nokia.com/about-us/careers/ Subscribe to thi...
Sep 26, 2024•27 min
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is VP, Global Talent Marketing at CBRE. Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Careers at CBRE: https://www.cbre.com/careers Subscrib...
Aug 30, 2024•29 min
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: http...
Apr 25, 2024•31 min
Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbrandingp...
Mar 21, 2024•25 min
Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/ Booking.com Careers: https://careers.booking.com/ Subscribe to this podcast: https://emplo...
Feb 22, 2024•23 min
Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemplo...
Jan 25, 2024•29 min
Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbra...
Dec 21, 2023•27 min
Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en Sub...
Nov 22, 2023•31 min
Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Activision Blizzard: https://careers.activisionblizzard.com/ Thanks for tuning in!
Oct 19, 2023•23 min
The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life at Google: https://blog.google/inside-google/life-at-google/ Mary Streezel’s episode: https://linkhumans.com/google-e...
Sep 21, 2023•27 min
Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Aug 23, 2023•23 min
Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation Manager at Mars. Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/ Careers at Mars: https://careers.mars.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure y...
Jul 20, 2023•30 min
At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand. Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh. Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/ HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/ HelloCommunity Blog: htt...
Jun 28, 2023•30 min
With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: https...
May 03, 2023•21 min
Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT. Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/ Jobs at ADT: https://jobs.adt.com/ The Talent Marketing Board: https://board.org/talent/ Allison Kruse’s three steps for EVP activat...
Mar 01, 2023•30 min
For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging. Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish. Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/ Careers at Wish: https://www.wish.com/careers Subscribe to this podcast: h...
Jan 25, 2023•35 min
Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart. Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/ Flipkart Stories: https://stories.flipkart.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer ...
Nov 23, 2022•19 min
We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates. Anne Hurley is the Director of Talent Branding at NBCUniversal. Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-hurley-183a5022/ NBCUniversal Careers: https://www.nbcunicareers.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure y...
Oct 12, 2022•29 min
Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization. Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc. Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/ Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/ Subscribe to this podcast: https...
Aug 03, 2022•28 min
We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers: https://www.zoominfo.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Jul 20, 2022•25 min
We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/ Working at Takeda Pharmaceuticals: https://www.takedajobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Th...
Jul 06, 2022•27 min
We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://employe...
Jun 22, 2022•24 min
We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed. Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio. Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/ Twilio on Twitter: https://twitter.com/WeBuildAtTwilio Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandin...
May 11, 2022•33 min
We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/ Careers at Baxter: https://jobs.baxter.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!...
Mar 23, 2022•26 min
In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo. Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo. Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/ PepsiCo Careers: https://www.pepsicojobs.com/main/ The Employer Branding Strategies Conference: https://employerbrandingstrategies.com/ Subscribe to this podcast: https:/...
Mar 09, 2022•27 min
We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Anderson is the Talent Brand Lead at Canva. Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au Canva on LinkedIn: https://www.linkedin.com/company/canva/ Canva on Instagram: https://www.instagram.com/canvalife/?hl=en Canva Careers: https://www.canva.com/careers/ Subscribe to this podcast: https://employer...
Mar 02, 2022•24 min
