In this in live depth and wide-ranging Q&A Nick answers a range of questions from the Expert Empires community He discusses how to launch a new project, rising to the challenge of being a successful public speaker through to the importance of niching as a short term marketing concept This is a great opportunity to hear the questions that the community have and great in-depth answers from Nick who also shares great examples from his own journey KEY TAKEAWAYS Having 3 tiers of packaging helps ...
Sep 23, 2021•1 hr 18 min•Ep. 85
In this very special episode, Nick appears on the all-new 'Sweat Grit And Hustle' podcast, hosted by the amazing Tracy Cartland-Ward, where he talks about his story - from starting his own company to overcoming challenges and learning invaluable lessons along the way. KEY TAKEAWAYS Nick’s background writing copy gave him a leg up when starting his business. This allowed him to target a niche audience when launching, he already had contacts and expertise to get things off the ground. Then when hi...
Sep 19, 2021•41 min•Ep. 84
Nick talks about how he was around entrepreneurs from a very early age and why it’s important to continue to be part of masterminds wherever you are on your journey He shares why it’s vital to be around people who inspire you and the importance of starting out in a niche and de-niching when you want to scale and grow He also discusses why live events are what he really loves and how it’s about creating an environment where people can connect and build relationships that really matter. KEY TAKEAW...
Sep 15, 2021•16 min•Ep. 83
Nick is with one of his favourite clients Michael Keenan, who has built a very successful marketing agency helping scalp micro-pigmentation businesses to scale up and grow In this episode, Michael discusses his journey, why it’s important to fail so that you have the skills you need and some of the challenges he has faced. He also shares great tried and tested strategies that have made the difference for him on his journey to leading a 6 figure business KEY TAKEAWAYS Niching has been key in the ...
Sep 12, 2021•30 min•Ep. 82
In this special revisited episode... Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if des...
Sep 06, 2021•22 min•Ep. 81
The amazing Neil Shoney who hosts ‘The Shoney Show’ podcast talks with Nick about how to master Facebook groups and achieve the engagement that generates the conversations that turn into conversions. He explains the best approach to providing value and effectively using groups and challenges to create immersive experiences that bring engagement and multiple opportunities to make a sale. This is an episode that provides invaluable advice and great tips about what really works in digital marketing...
Sep 05, 2021•41 min•Ep. 80
Dan Gregory host of ‘The Pandemic Podcast’ talks with Nick about why following the increasingly one-sided information about the pandemic he felt compelled to speak out and take action with his podcast talking a balanced critical view based on analysis of the data and the science. The pandemic has affected us all and Dan has grown a huge following in a very short time frame exploring the questions and seeking answers to a narrative that had previously had no counterbalance. Hear more about his vi...
Aug 29, 2021•1 hr 7 min•Ep. 79
Nick discusses how to use email as a successful marketing tool and explains how even if you don’t think you have a database you probably do. It’s about finding a sweet spot with your audience and building a relationship through the content you share. When you offer the right content you can keep your subscribers and grow your engagement list. KEY TAKEAWAYS Even if you don’t think you have a database you probably do If you look through your personal emails you probably have hundreds of people who...
Aug 25, 2021•10 min•Ep. 78
As a part of the ‘Meet the Experts’ series, Nick’s right-hand man Adam Ashburn talks about how everyone has an existing audience and the way it can be effectively monetised through serving and selling. Ultimately it’s about connecting and building long term relationships where you serve first with great value and earn the right to ask the questions that may bring sales. Adam shares great insight into how to get the balance right and find the sweet spot – always asking ‘who do I know’ and leading...
Aug 22, 2021•33 min•Ep. 77
How, when and why you might want to switch up your business model from one-to-one model, to a one-to-many model needs to be carefully considered It’s a great way to increase your income, reach more people and extend your impact and Nick has great advice on when you should make the transition and explains how to go about it because it’s all about thinking big but starting small with clear intention about sharing your message and reaching more people. KEY TAKEAWAYS Working one to one can restrict ...
Aug 18, 2021•15 min•Ep. 76
Clate Mask CEO and Co-founder of Keap software talks to Nick about building Keap (previously Infusionsoft) and the creation of culture Clate’s unique ability is being able to co-create a vision and inspire others to achieve it whilst having genuine care for those involved. He discusses the underpinning and absolute need for a vision, purpose and values if you want to bring people together in a common cause and explains why If you hire, train and fire to your vision, purpose and values it’s not p...
Aug 15, 2021•58 min•Ep. 75
Nick explains why joint venturing is the number one way to build your database audience without spending much on advertising. It’s an approach that can bring a better quality of lead and raises your profile through association. Good joint ventures are about your mindset and the intention of adding value and Nick shares great advice on having a mindset focused on collaboration and a flexible approach if you want to get into successful joint ventures that are long term relationships KEY TAKEAWAYS ...
Aug 11, 2021•15 min•Ep. 74
Nick takes a look at the balance between sales and marketing and developing systems and processes He shares his own experiences and explains why it’s about the timing because any system needs to have clients going through it and so sales must be the initial focus but having a system of some sort is something that will benefit any business With great content that will help anyone in business get a balance that works this is a must-listen episode. KEY TAKEAWAYS Any business will benefit from syste...
Aug 09, 2021•10 min•Ep. 73
Nick shares great content about building and growing your audience in response to questions about this from his community. Those who are successful are those who have invested time, energy and resources in building their audience and Nick has some great advice on how and where to get started so listen in and get focused on audience building and getting connected. KEY TAKEAWAYS Those who have the best chance of success are those who have invested in time, energy and resources in building their au...
Aug 04, 2021•14 min•Ep. 72
In this episode, Nick talks to Tony Vee who provides great value and content on the psychology of success. 96% of the population are living with irrational fear and struggling to move forward but Tony has great advice on how to change this by choosing to embrace courage and trust. Pivot your mindset, let go of certainty and embrace uncertainty to move forward and succeed KEY TAKEAWAYS I have created a model with a red world and the green world We are supposed to have some fear in our lives but i...
Aug 01, 2021•39 min•Ep. 71
THROWBACK- My #1 BIGGEST Piece of Marketing Advice THROWBACK to episode 9! For those newer listeners who haven’t listened back to Nicks initialepisodes, we are revisiting a Podcast where Nick shares key marketing advice. Nick explainsexactly how anyone can do it with their own marketing and advertising.There will always be fads in marketing and advertising but there are foundational aspects thatwill be forever true. Making sure your advertising doesn’t look like advertising is key becausenobody ...
Jul 25, 2021•20 min•Ep. 70
Nick joins the host of the ‘Lovefly Fear of Flying’ podcast Paul Tizzard to talk about self-limiting beliefs and the restrictions we put on ourselves Fears can be found in all areas and Nick shares great advice on the importance of getting educated and understanding the fundamentals. Along with why learning to control your state can make the difference moving you to a point where you can ultimately conquer your fear whatever it is. KEY TAKEAWAYS All entrepreneurs and business people face fear Be...
Jul 21, 2021•41 min•Ep. 69
Lisa Nichols is the Founder of ‘Motivating the Masses’ and a world-renowned motivational speaker and this is an amazing opportunity to hear her speaking on the Expert Empires stage. She shares some great practical advice about why you need to be radical and non-negotiable if you want to make the changes that will move you to the next level and mean you can put into action your superpower. Ask yourself if you are willing to own your highs and your lows and everything in between and if you are wil...
Jul 19, 2021•1 hr•Ep. 68
John Kenny, the relationship guy and author of ‘The People Program How to Overcome Your Blocks to Success’ talks with Nick about why the most important relationship you have is with yourself and how with awareness and self-reflection you can understand why you respond in the way you do Take the time to analyse the experiences you have and understand why you responded in a particular way because at any moment we are only asking ourselves what does this mean and what am I going to do about it? but...
Jul 14, 2021•34 min•Ep. 67
Fabienne Fredrickson author of ‘The Leveraged Business’ has built a coaching and training business that has been at multiple seven figures consistently for thirteen years and in this episode talks to Nick about what it really takes. They discuss why you need to run your business on your terms and why having the belief that money is available to you and that you deserve it is the point when you make the mindset shift from fear around money to faith around money With great content about successful...
Jul 11, 2021•54 min•Ep. 66
In potentially the most impactful episode ever, personal coach Nikki Vee, talks to Nick about the dynamics of personality styles and the psychology that underpins how we interact and communicate with each other. The DiSC model describes the four main personality styles dominance, influence, steadiness and compliance and using this tool in business can be the key to moving to the next level. Understanding your own profile and appreciating that someone else is different to you is crucial in buildi...
Jul 07, 2021•58 min•Ep. 65
Co-founder of Carrington West and host of the ‘Mindset Musing’ podcast Simon Gardner joins Nick to discuss how he has built a multi eight-figure business. They agree that it’s about thinking big and starting small and Simon talks about how he has built his business and created a culture that is people-centric and ensures that people love to come to work. To access the right people Nick has honed his recruitment process and explains the personal attributes that are the basis of the process and wh...
Jul 04, 2021•28 min•Ep. 64
Nick shares great content on the ‘Coalface Stories’ podcast providing an insight into his routines and what his superpowers are along with how he has built Expert Empires. He explains what’s important when you are creating a business and discusses personal development and the role it can play in having perspective and increasing the speed with which you can scale your business. He also talks about the changes he made to move Expert Empires onto the next level, getting clear on the vision through...
Jun 30, 2021•56 min•Ep. 63
Nick is with his business partner Matt Elwell talking about their partnership and what it takes to sell and close professionally. They discuss the process developed by Matt and why selling is all about asking the right questions and ultimately earning the right to close with a solution to someone’s problem. There are many, many salespeople out there who don’t understand sales and this is an amazing opportunity to hear from an elite closer who knows what it takes to create the right mindset and b...
Jun 27, 2021•41 min•Ep. 62
Nick explains that in business it’s not your team or cash in the bank it’s your database and the relationship that you build with it that is your most valuable asset. There is a distinction between your database and your audience. You can have an audience across social media but you don’t own them and the real value is in the relationship you build with your own database. A database is an audience you can communicate with as much as you want and Nick explains exactly how to nurture your database...
Jun 23, 2021•15 min•Ep. 61
Andy Proudman and Piers Ward, co-founders of ‘Me and My Golf have built a multi seven-figure business in an online niche creating the largest golf coaching platform and community on the web Understanding what people want and giving them something that helps them is key along with patience and self-belief and Andy and Piers have successfully built a global platform through their content and passion Hear about how to build an online presence, brand and following with customer engagement that creat...
Jun 20, 2021•53 min•Ep. 60
‘Camera confidence’ coach Adam Woods who has extensive expertise and experience as a creative director at the BBC, ITV and the Discovery channel along with 15 years as a filmmaker and he talks to Nick about why ultimately you are your brand and why the journey to sharing your message is all about getting in front of an audience and building trust and confidence. This is a great opportunity to hear great tips and advice about the art of being in front of the camera and what you need to do to conn...
Jun 16, 2021•31 min•Ep. 59
Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference. Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead. This is an inspirational episode that encompasses ...
Jun 13, 2021•1 hr 1 min•Ep. 58
Nick is with Jeannette Linfoot host of the ‘Brave, Bold, Brilliant’ podcast talking about the experiences that have helped him to develop skills that are now invaluable in his life. He shares an insight into his life growing up and candidly discusses both the challenges and the highlights of being in business The creation of Expert Empires is the realisation of Nicks passion to build a business that provides great content and a community that supports and adds value and he talks about the import...
Jun 09, 2021•56 min•Ep. 57
Nick is talking to Amy Rowlinson about the creation of Expert Empires and the ‘why’ that drives him forward every day. They discuss his journey and why it’s important to serve, support and inspire and build something different. Expert Empires was created from a desire to redefine events and it’s continued to evolve supporting experts in their businesses across many varying areas and through the ripple effect impacts on their clients. this is a great opportunity to understand more about Nicks ‘wh...
Jun 02, 2021•43 min•Ep. 56
