This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action. As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and gr...
Oct 29, 2020•32 min•Ep. 25
Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action. KEY TAKEAWAYS Do your research an...
Oct 21, 2020•30 min•Ep. 24
Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties. He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them. Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action. KEY TAKEAWAYS Fr...
Oct 14, 2020•54 min•Ep. 23
Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales. If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content. The strategies all helped people in Nick’s community to move towards him and his team, so t...
Oct 07, 2020•19 min•Ep. 22
Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded. Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire. The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real w...
Sep 30, 2020•32 min•Ep. 21
Nick is with Suzy Ashworth, a quantum transformation and embodiment coach who works with female entrepreneurs using an approach that fuses practical action and strategic steps with deep transformation. As the world moves forward in a very different way people want to make it a better place and are ready to understand it’s not just about them it’s about the impact you can have on humanity if you show up. Suzy helps to make the intangible tangible through her work and explains how her mindset has ...
Sep 23, 2020•32 min•Ep. 20
In this episode, Nick is taking on his riskiest interview to date and speaking with the person who knows him best - his wife, Natty James. They have known each other since university and this episode is a great insight into what it’s like being in a relationship with an epic empire builder. The questions discussed are those the empire builders Facebook community wanted to hear the answers to and are wide-ranging from how to cope with the challenges through to Nick’s most annoying habit. This epi...
Sep 16, 2020•33 min•Ep. 19
Nick explains his philosophy around the 3 levels of prioritisation for tasks in your business and in life. You will always be working towards achieving the right balance for tasks but this episode is a great way to understand the value of tasks and how to prioritise them to ensure you are not only spending the right amount of time on the tasks that will bring the most value to your business but actually have the time to do it. All tasks are important but understanding the 3 levels are the tasks ...
Sep 09, 2020•28 min•Ep. 18
Nick is discussing with Gilly Woodhouse the journey she has taken from why it is her passion through to the changes that helped her to move up to the next level with her coaching business. Any business journey has challenges and Gilly has continued to grow throughout the challenge of a worldwide pandemic. Her passion and commitment to serving those she works with is the key to why she has experienced huge success and the mastermind group she is a part of has given her an amazing business family ...
Sep 03, 2020•36 min•Ep. 17
The question every business should asking is ‘How big and how successful would your business be if you still had every customer you’ve ever had since the beginning?’ In this episode, Nick is looks at the goldmine area that all businesses have, but often neglect – their existing customer base. World-class customer experience should be the focus if you want renewals and long term retention and Nick explains exactly how to build the positive customer experience and systems you need to effectively s...
Aug 26, 2020•25 min•Ep. 16
Nick shares content in this episode that will change forever how you look at selling and closing It’s vital to understand the prospecting journey and know how to move through it successfully from a cold lead to a hot qualified lead who is ready for the closing conversation. All too often people are confused about both the prospecting journey and the language that will make the difference, Nick explains the techniques he has learnt from Matt Elwell of the Elite Closing Academy along with how it m...
Aug 19, 2020•31 min•Ep. 15
Nick is with Grant Cardone, best-selling Author, World’s No1 Sales Trainer and International Speaker discussing where the world finds itself in this pandemic and what it will mean in the future. As we see the largest redistribution of wealth in the history of the planet people will need to decide what side of it they are going to be on. This is a make or break moment and you will need to make a decision about going forwards, following the opportunities and facing your fears to build your courage...
Aug 12, 2020•50 min•Ep. 14
How do you take the concept of vision at the highest level and put it into the detail of the day to day operation? Nick explains the 5 steps that every leader needs to take to be able to move from the big sky creative vision to actually making it happen in a business on a granular level, day to day. He shares great content and advice as someone who is a natural visionary leader but has had to educate himself on how to create the structure that means everyone in the business can see how they are ...
Aug 05, 2020•28 min•Ep. 13
Nick explains why accountability is the crucial key to achieving your goals and being successful in every area of your life. It can be easy to declare you would like to do something but you need to make a conscious decision and then get accountable by sharing with others. It is this public declaration of accountability that means you will stay committed to your decision and achieve your goals. If you are someone who often talks about doing something but then doesn’t follow through Nick has some ...
Jul 29, 2020•23 min•Ep. 12
Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if desperation is your inspiration because ...
Jul 22, 2020•22 min•Ep. 11
Nick shares great advice on how to create the right demand for your product, services and processes He explains why demand generation is about having something really attractive to offer and people coming towards you. When you achieve this selling and closing become easy because you are selling to someone who wants to buy from you instead of having to persuade them. Demand generation is all about being effectively placed to share the benefits of your product, service or program and bringing peop...
Jul 15, 2020•25 min•Ep. 10
Nick shares the key marketing advice in this episode and explains exactly how anyone can do it with their own marketing and advertising. There will always be fads in marketing and advertising but there are foundational aspects that will be forever true. Making sure your advertising doesn’t look like advertising is key because nobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nick has been hugely successful with this approach. KEY TAKEAWAYS You’ve got ...
Jul 08, 2020•20 min•Ep. 9
business and in this episode, Nick explains why it’s vital to understand any business starting out must think big but start small. He shares some great advice for entrepreneurs starting out about how to decide on one product or service, take it to a niche market for the right price and build a client base. Many small businesses fail because they are trying to behave like a big business when they start but what a small business with big ideas needs is very different to what it will need to do whe...
Jul 01, 2020•25 min•Ep. 8
Rymel Dmot, Marilyn Devonish, Tj Atkinson and Shaa Wasmund join Nick for a panel discussion about Black Lives Matter. The viewpoints of the panel are diverse and this is an informative episode that captures the realities of difference and explores some of the possible solutions. The aspect on which they all agree is the importance of not only dialogue but truly listening to what is being said and wanting to be better because if you notice injustice and you don’t speak up about it then you are pe...
Jun 24, 2020•1 hr 32 min•Ep. 7
Environment is the missing piece in the jigsaw of success and is often overlooked but getting it right can make the difference when you are building a successful business. Your environment can support you in achieving what you want to in life and there are 3 different areas to consider - the people around you, the space you are in and the things that are with you daily. Your environment can bring inspiration and play a key role in your success if you understand how it impacts on you and the diff...
Jun 17, 2020•20 min•Ep. 6
It’s typical entrepreneurial behaviour to have many ideas and then want to act on all of them, meaning it’s difficult to achieve success. The importance and power of focusing on one thing should not be underestimated and can be key to achieving what you want in your business. Nick shares some great advice and asks ‘what’s the one thing that you could focus on and change that would make everything else easier? If you can learn how to focus and maintain it then you can achieve more and move forwar...
Jun 17, 2020•17 min•Ep. 5
David Goggins is best known for his phenomenal best-selling book ‘Can’t Hurt Me’, documenting his journey from a nightmare childhood to U.S Armed Forces Icon and one of the world’s top endurance athletes. David talks to Nick about how he built his empire and what it takes to get people to start listening. When you have a message it’s about getting it to your audience so you need to know who you are and what you want to say. Ultimately, it’s about having the courage, resilience and determination ...
Jun 17, 2020•1 hr 8 min•Ep. 4
How do you know if a business partnership is the right fit? How do you know which business connections are good for you? Too many people begin business partnerships because they don’t want to go it alone but is this the foundation for a successful partnership? Nick explains why you need to understand your strengths and weaknesses and seek complementary skills in a partner and how joint venturing is a great way to test out working with someone – it’s a win, win for both parties. The next person y...
Jun 17, 2020•21 min•Ep. 3
Lord Sugar has built an empire and is known globally as a successful entrepreneur. He discusses with Nick what it takes and shares key business advice for any aspiring empire builder. Knowing the numbers and learning from the challenges are a vital part of the entrepreneurial journey but salesmanship and innovation are key in the growth of any business and Lord Sugar discusses why it’s important to recruit the best people with the right skills for your business bringing the success you want to y...
Jun 17, 2020•52 min•Ep. 2
How do you command maximum attention on your brand? The businesses and brands that have the most success are those that command the most attention and you can command attention by being extreme. But it’s all about how you are extreme as well as remaining true to who you are. There are varying ways in which a business and a business owner can be extreme and get the attention that will bring in more enquiries and ultimately more sales for your business. In this very first episode of the ‘Empire Bu...
Jun 17, 2020•18 min•Ep. 1
