MAXIMIZE CUSTOMER PROFIT
Nov 07, 2022•5 min•Season 1Ep. 8
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Episode description
Although maximizing business profit should be the same as increasing customer value, it only is in theory. In practice, maximizing business value often comes at the cost of customer value. However, that's often shortsighted. To scale and grow in a sustainable way, companies have to be intentional in aligning business and customer value. To that end, at grio, we challenge our clients to focus on maximizing customer profit.
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