EMPATHY-LED

Empathy-led is a show about empathetic leaders, organizations and brands and for people who aspire to infuse a great dose of empathy into their lives and organizations. We started this show because our vision at the grio agency is a world with more empathetic leaders, organizations and brands. And we hope that you will come along with us on this journey, and that together we can make the work a more empathetic place.

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Episodes

THE POWER OF BELONGING

In this episode, we had a conversion with HR and diversity expert Kamella Emmanuel. From her years as a British diplomat traveling the world and as an executive coach, Kamella reveals that the highest aspirations for leaders should be to ensure that every employee feels a sense of belonging.

Nov 04, 2022•38 min•Season 1Ep. 7

BRAVE LEADERSHIP

In this episode of Empathy-Led, Marisa Ciesluk , a leadership coach, talks about the importance of leading with empathy. She talks about the level of self-awareness and bravery required to lead people and help them be and perform at their best. One of the biggest takeaways is the crucial change in belief leaders need to adopt in order to lead with empathy. They have to believe that, fundamentally, most people are always trying their best. It's the only way they can support employees instead of b...

Nov 04, 2022•50 min

THE POWER OF RELATIONSHIPS

In this episode of Empathy-led, we asked David "Dae Lee" Arrington, like we do guest, how leaders can flex and strengthen their empathy muscles. His answer was, in short, to lean on the power of relationships to build bridges. David believes that seeking to build genuine and authentic relationships is key to connecting with those we seek to serve or influence. - - - - - David is co-founder at Hue House, a creative agency connecting client goals to culturally competent stories via consulting, cre...

Sep 22, 2022•38 min•Season 1Ep. 5

IMAGE-PERCEPTION GAP

In this mini episode we talk image-perception gap-- a concept that is central to our empathy-led branding framework. There's a gap that exists between image (our internal understanding of our brands) and perception (how the brand is actually perceived externally). At grio, we believe that branding is the art and science of closing this image-perception gap. First, we have to be clear about who are as a company because only then can we have a shot at shaping and influencing others' perception. Ne...

Mar 10, 2022•5 min•Season 1Ep. 4

THE POWER OF HUMAN CONNECTION

At grio, we believe that success in business ultimately depends on our ability connect with the people we seek to serve-- both inside and outside our companies. And connecting with others requires empathy. In this episode, our guest Todd Buelow, co-founder of a Charlotte-based software company called Dualboot Partners, talks about the power of human connection to help build great software and great companies.

Mar 10, 2022•32 min

EMPATHY IS PRACTICAL IN BUSINESS

In this episode we explore a question we get asked all the time at grio : why empathy ? Our answer is always that business is fundamentally about people. And success hinges on our ability to connect with various stakeholders-- inside and outside our companies. Through this lens, empathy is therefore very practical and fundamental to business.

Jan 12, 2022•6 min•Season 1Ep. 2

HOW TO EARN LOYALTY

In this first episode, we had an amazing conversation with Christopher Sottile, the founder and owner of The Loyalist Market-- A cut-to-order cheese and charcuterie shop offering over 60 artisan cheeses and cured meats from the US and abroad, along with artisan food products from the best producers the South has to offer. The Loyalist stands for loyal to organic/high quality food and local suppliers; loyal to customers, employees and the community at large. Loyalty is one of marketing's most cov...

Dec 13, 2021•38 min•Season 1Ep. 1

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