Empathy Deployed: Customer Interview Examples

Improve your customer interview technique by listening to someone else conducting one every week. Each episode explores a different software product from the perspective of a different user. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products.

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Episodes

Jonathan Markwell on Customer Interviews

Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews. I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed. So here's the interview of me, Jonathan Markwell. You can find Morgan on LinkedIn . The business he is currently researching is at https://www.usehaste.io/ You can find me on Twitter: @ jot At the end of the interview, Morgan shares why he uses Notion , Figma and Calendly . Mentio...

Dec 09, 2021•47 min•Ep. 6

Megan Sayers on Toggl

Megan Sayers is a customer of Toggl . Toggl is a time tracking tool. I’ll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design . Make Good Design is on a mission to elevate the brands that are doing good in the world. Follow Megan on Twitter: @ Megan_Sayers or connect on LinkedIn . Megan also shares why she uses FreeAgent , Figma and Trello . Mentions in the episode include: Chrome O...

Dec 02, 2021•42 min•Ep. 5

Winne Man on Bob HRIS

Winnie Man is a customer of Bob . Bob is an HR information system. I’ll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winne’s the Human Resources Director at Acquired . Acquired provide payment processing and banking services in one place. Follow Winnie on Twitter: @ Win888Man or connect on LinkedIn . Winnie also shares why she uses Pipedrive and Teamtailor . Mentions in the episode include: OKRs https://en.wikipedia.org/wiki/OKR Miro htt...

Nov 25, 2021•44 min•Ep. 4

Krista Melgarejo on Notion

Krista Melgarejo is a customer of Notion. Notion is a tool for note-taking, project management and more. I’ll be trying to understand why Krista purchased Notion, how they use it and what alternatives they’ve considered. Krista’s a marine scientist turned writer and digital marketer. They’re currently working on marketing at Userlist. Userlist provides marketing & lifecycle email for SaaS all under one roof. Follow Krista on Twitter @ kimelgarejo Krista also shares why they use Front , Slack...

Nov 18, 2021•42 min•Ep. 3

Jacob Funnell on Semrush

Jacob Funnell is a customer of Semrush. Semrush describes itself as an online visibility management platform. I’ll be trying to understand why Jacob purchased Semrush, how he uses it and what alternatives he’s considered. Jacob’s a freelance digital marketer with a decade of experience helping SaaS and professional services companies. Learn more about Jacob at: https://funnellmarketing.com/ Jacob also shares why he uses Google Data Studio , Hotjar and Cookiebot Mentions in the episode include: M...

Nov 17, 2021•46 min•Ep. 2

Carl Jeffrey on ProtonVPN

Carl Jeffrey is a customer of ProtonVPN . ProtonVPN is an open-source privacy-first virtual private network. I’ll be trying to understand why Carl purchased ProtonVPN, how he uses it and what alternatives he’s considered. Carl’s a designer and he’s helped in the early stages of various Coworking and SaaS businesses. He’s currently the first employee of Buzzshot. Buzzshot makes software for escape rooms to engage players before and after their games. Follow Carl on Twitter @ FellowCreative Carl a...

Nov 16, 2021•41 min•Ep. 1

Welcome to Empathy Deployed

Welcome to Empathy Deployed a podcast where you can experience an example customer interview every week. You'll discover new perspectives on different software products and improve your customer interview technique as I attempt to do the same. I’m Jonathan Markwell. This episode provides some background on why I started this podcast. If you’d like to get straight into some customer interview examples you can skip to episode 1. I’ve lost jobs, fallen out with cofounders and had my software produc...

Nov 15, 2021•8 min

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