Are you deciding between a live launch or an evergreen launch? Then you NEED to listen to this episode for some serious live launch tips. Inside, I’ll share the pros and cons of both, the questions you MUST ask yourself to make an informed decision, what businesses are probably ready to launch live, and my process for deciding a launch strategy. More goes into this decision than you might think! Listen and get the skinny.
Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results. Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail. Remove the fear, apprehension, mistrust, or pure panic around spending money on Facebook advertising and tune into this particularly empowering episode!
What kind of experience do you want to create for your audience? That’s the question you should be asking yourself at EVERY stage of your business! Because marketing is ALL about creating an experience! In this episode of the Not for Lazy Marketer’s podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, and how to turn that experience into sales!
Want to know where MOST people mess up in their marketing? In HOW they talk about their offers. This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important. Tune in to this episode to learn how you can dodge this mistake and revamp how you talk about your offers (paid and free) in ways that lead your audience to take action....
“But what if it doesn't work?” I get this question a lot when teaching new strategies to entrepreneurs. Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won’t give you the result you want? Then you absolutely need to listen to this episode. Inside I share the marketing mindset that’s 100% holding you back from success and why failure is something you need to start embracing or you will never succeed in your marketing....
So much of leadership comes down to pushing yourself out of your comfort zone every single day… Easier said than done, right?! Over the last few months I’ve leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you. In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team.
What if I told you it's possible to have your finger on the pulse of your company at ALL times… … Well, that's exactly what metrics, KPIs, and my “Master Spreadsheet” are for! In this episode, I’ll show you how I track every micro and macro aspect of my company’s performance to ensure we meet our big, bold goals… and why you should too! Regardless if you have a team or not, tracking your metrics and KPIs will make a world of difference in your results!...
As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out. In this episode of the Optimized Business Bonus Podcast Series, I’m going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!
To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees. …. But I had a lot to learn along the way to get there. In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've created a winning team that takes me way farther than I could get alone....
No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.) In this episode of The Optimized Business Series, I'll show you our processes and SOP’s that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for major success… And I'll reveal the ONE thing I’ve learned the hard way, and over and over again....
Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!
You've gotta do the work to grow your business… We all know that. But so many people get caught up in the details they forget the bigger picture. Today in Episode #1 of the Optimized Business Bonus Podcast Series I'm going to talk about the overarching foundation of a multi-million dollar business strategy as a whole, and share my best tips (and biggest mistakes!) with you. Sometimes the concept of a “business strategy” seems so broad it’s hard to get clarity… So in Episode #1, I'm going to brea...
"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic content strategy can take a TON of time and resources, especially if it's just you doing #allthethings. It's time to view organic content in a whole new light. Inside this episode, I share what matters and what doesn't when creating a sustainable and (most importantly) effective organic content strategy.
Stop everything and listen to this podcast episode first if you’re even THINKING about adding a new offer. I’ll break down exactly when adding a new offer makes sense, bust some common beliefs (and misinformation) about multiple offers, and share what I believe is the fastest path towards hitting a million in revenue or more. Plus, I’ll spill the tea on client stories, personal stories, and real data around how multiple offers affect results -- so you can make a fully informed decision now or in...
Get the latest on all things Facebook! Today we’re getting down, dirty, and a little nerdy on all the biggest Facebook shakeups that could significantly affect your ad costs, performance, and priorities. The good news? Not all the updates are bad! Many can be used to your advantage IF you know how to capitalize. Tune in, and I’ll share the 3 biggest changes, how they could affect your results, and what steps you can take to keep your marketing ship sailing smooth.
Rant alert! There is a mindset spreading across the online entrepreneur space (and society as a whole) that is 100% holding people back from their goals and success. If you listen to this episode, look in the mirror, and go ‘oh no...’ -- that’s okay. This is something you can shift pretty quickly. And the even better news? I’ll share the mindset I see in EVERY successful entrepreneur and show how you can cultivate that approach for yourself. If you’re not hitting your goals in business right now...
Today you’re in for a treat. Last week I hosted a free training and broke down my formula that’s guaranteed to 2X your business, starting wherever you are. … And in today’s episode, I want to share a piece of that training with you, because it’s soo valuable when it comes to deciding what actions you need to take in your business to get the growth you want.
One of the most massive assets you can have as a business is the ability to make moves, and implement changes at lightning speed… because your growth is a response to your ability to take action! In episode #360 of The Not for Lazy Marketers Podcast, I’m going to give you the skinny about how we implement like marketing ninjas and help you tap into the freedom you have in your business to adjust priorities on the fly.
Market Like A Pro is FINALLY HERE! In the finale episode of The Great Reset, I am excited to share all of the juicy details of this one-of-a-kind program that was born out of the craziness of 2021. It's like getting a complete in-house marketing team and on-demand agency support at a fraction of the cost! Be among the first to take advantage of this game-changing offer and receive our discounted Founding Member rate (Apply before January 24th!)
This is the last episode of The Great Reset Bonus Podcast Series, where I share the final, big decision that we made at the end of 2021, and why I was willing to walk away from a million dollars plus in annual revenue in business-- This might sound contradictory to everything I've been talking about-- but it's going to lead to bigger things (and it already has.)
Sure, it's important to have a deep understanding of what makes your offer a no-brainer for your clients… but you also have to be crystal clear about who your offer can help! In The Great Reset, Episode #5 I break down why it's essential to target and retain the right kind of clients, and wave goodbye to the rest!
In Episode #4 of The Great Reset, I share the crucial exercise that revealed how I can finally solve my client’s long-standing problems. And I’ll break down how you can use this exercise to create irresistible offers that are consistently ahead of the curve.
I came face to face with the reality that I need to change my entire business, and that meant more than a few tweaks…. After we did interviews with our audience, my vision for The Great Reset became clearer. I realized BOTH of our offers would need to change… But things don’t change overnight when you're running a multimillion-dollar agency… First, I had to put my ego aside and face the TWO biggest challenges to get out of the red, pay my team, and keep my client retention rates high while we re...
I knew it was a make-or-break moment in my business, and if I was going to pull through I’d have to step up and do something I’d never done before... In episode #2, I’m diving deep into my thought process that led to The Great Reset of Hirsh Marketing, took us out of the red, and created our most lucrative month ever!
2021 massively rocked the marketing industry…. In this no-holds-barred series I’m peeling back the curtain and giving you an exclusive look at the struggles my multimillion dollar business faced, the mindset shifts I needed to take it to the next level, and how I turned it around to make December a record breaking month (and how you can too!)
Ever wonder why some people crush their goals, and others make excuses? In this episode, I’m going to ask you a hard-hitting question that will clear the path to your goals, and get you thinking outside of the box to make it happen. But I’m not letting myself off the hook… I’ll be sharing my answer too.
When you’re running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities that you have the LEAST amount of time to do. If you’re feeling that overwhelm trying to pump out quality content - this episode is going to be a game-changer. Tune in for an exclusive look into my strategies and process for making new content and creative manageable and efficient!
Over the last few weeks I’ve been reflecting on all that went down in 2021, the lessons I learned, what contributed the most to our clients’ success and my own, and more. There were four critical strategies that stood out to me that I believe will completely change the game for you if you bring them into your business in 2022. Tune in to this episode where I’m diving into each of those strategies!
In this episode of the Not For Lazy Marketers Podcast I'll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy!
In this special edition of the Not For Lazy Marketers Podcast, I’m revisiting our top 4, fan favorite/most impactful episodes of 2021! Tune in for EVERYTHING you need to know on the three components of marketing that will guarantee success, understanding and defining your ideal customer, the future of marketing and direction we’re heading, and the hard truth about online business!
