You’re looking for an easy, cheap Facebook ad that’s crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I’m sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup, you read that right.) This is our highest ROI to date, and it comes from… wait for it… Abandoned Cart Ads.
Oct 30, 2018•10 min
In this episode I’m sharing a Team Hirsh philosophy: It’s less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that’s not working, I want you to ask, “Have I done everything I can to make it better?” And to help you out, I’m sharing the step-by-step process my ads managers go through to troubleshoot our clients’ ad campaigns!
Oct 25, 2018•16 min
Wanna know the KEY difference between successful businesses and ones that fail right out the gate? A lot people don’t understand this, even though they’ve heard it before (you might even preach this to other people!). You see, there’s a lot of talk in digital marketing about the “overnight success,” but what we don’t hear about (because it’s not always pretty) is how to grow a successful business for years afterward.
Oct 23, 2018•13 min
Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward.
Oct 18, 2018•8 min
Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I’m diving deep into an example ad campaign created for a beta course - and we’re optimizing results by avoiding the 3 most common mistakes people make with ad campaigns. In just one day, we decreased cost per lead by 75% (think: You were paying $15 per lead, now you’re paying less than $3!) with just a few simple changes to optimize conversion rates!
Oct 16, 2018•15 min
Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually prett...
Oct 11, 2018•9 min
You’ve heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you’re not already, you should be going live once a week - regardless of whether you're just getting started with your marketing or you've been running ads for years! In this episode, you’ll learn why you should regularly go live on Facebook (regardless of the number of live viewers!), why this only works on your business page (and not your personal or group pages), and the KEY to tracking ...
Oct 09, 2018•15 min
Ready to have your mind blown? In this episode, I’m sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they’re cheap and effective. Learn how to perfect your own webinar funnels by using retargeting that speaks to your audience based on the actions they’ve taken and the objections they have. If you use webinars in your marketing strategy, this episode is a Must-Listen. Get ready to take some notes!
Oct 04, 2018•12 min
In this episode, I explain what The Hirsh Team does differently than any other ads agency or third party software out there: manual, daily tracking for your Facebook Ads! Join me as I go behind-the-scenes to explain the 6 things you should be tracking every day and why you shouldn’t just look at Facebook’s ads manager (or blindly trust a third party software). Trust me when I say, it’s not really that complicated - but this kind of tracking can make or break your ROI and is vital to your ads suc...
Oct 02, 2018•11 min
How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live launch, why they are so important and how to be successful without spending a ton of money. If you’re running a live launch soon, you don’t want to miss this episode!
Sep 27, 2018•15 min
What is the golden ticket to making ads successful no matter what? In this episode, you will get the inside scoop: we dive into case studies and talk about real results to answer this question.
Sep 25, 2018•15 min
Here we take a look at your customer’s journey as a whole as we cover the FIFTH step of The Hirsh Process, which is Scaling and Optimizing. Dive deep into customer data, ad optimization and more. Gain confidence and learn why this step is so important and should not be skipped.
Sep 20, 2018•14 min
You’ve got your customer journey down, your ads and funnel are working up until this point - and now it’s time for the sales… How can you connect with your audience based on the actions they take after you make your pitch? Today we going to dive into another one of my favorite steps, STEP FOUR: Make Money . Learn how to design your funnel and create ads that will make you money - if you are launching webinars, you definitely don’t want to miss this episode!
Sep 18, 2018•12 min
In today’s episode, we are going to discuss STEP THREE of The Hirsh Process: Lead Generation. Find out how our process for creating a lead generation strategy is different from anything else out there and how to leverage valuable content like webinars, quizzes, challenges, etc. to set yourself up for more conversion, more influence and more impact.
Sep 13, 2018•12 min
Everybody likes to talk about value, content and focusing on connections...very few people actually systematically apply it to their marketing. In today’s show, I introduce you to one of my favorite steps of The Hirsh Process, STEP TWO: Visibility. Learn how to go from thinking about doing Facebook lives to a fully integrated and implemented visibility strategy that skyrockets the results of your ad campaigns.
Sep 09, 2018•12 min
People are attracted to people and emotions, so in this episode, we cover the FIRST step of The Hirsh Process, Strategize, and what this step has to do with your emotional connection with your audience. Learn how to set yourself up for success and identify what most businesses completely miss from the first moment they decide to run ads.
Sep 09, 2018•13 min
Welcome to The Hirsh Marketing Underground Podcast! We’re diving into what makes us the best Facebook Ad Agency out there: listen to an overview of the 5 steps of The Hirsh Process that we take every one of our clients through, why the process works and why you should be using it - instead of everything else you, your current ads manager/ agency and your team is trying right now. Most people new to marketing skip over several of these steps and end up wasting both time and money as a result - do...
Sep 09, 2018•18 min
Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet domination begins right here!
Aug 31, 2018•1 min
