In this episode, I’m pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that’s not what your audience cares about! They care about the results that your offer will get them . Tune in and discover why it’s critical that you clearly communicate th...
Feb 09, 2021•15 min
In today’s episode, I’m answering one of my biggest FAQs, “when is it time to increase my budget?” There are two key reasons for increasing your budget: A) your ads are converting and it’s time for you to scale, or B) You’re not currently spending enough to get traction with your ads. In both situations, many people freeze and don’t give themselves permission to increase their ad spend. Tune in to today’s episode to receive your greenlight if it’s time for YOU to start increasing your ad spend b...
Feb 04, 2021•15 min
Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently show up and build your warm audience. There are two main ways you can do this: through visibility content or some form of lead generation. So what does that all entail? Tune in to today’s episode of The Not For Lazy Marketers Podcast to find out!
Feb 02, 2021•15 min
In today’s episode, I’m exploring a question that’s circulating online (especially with the new iOS updates) of “what happens if Facebook marketing stops working?” Does that mean it’s the end for anyone who advertises on Facebook? Possibly… but not if you have a solid marketing foundation. Tune in to learn how you can guarantee the success of your business for years to come even IF Facebook dies.
Jan 28, 2021•21 min
In today’s episode of The Not For Lazy Marketers Podcast, I’m calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That’ll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of industry trends. Tune in to learn why your willingness to do so will either make or break you....
Jan 26, 2021•21 min
In today’s episode, I’m reflecting on one of the most common questions I receive from my Ignite students, “what do I do next when my ad isn’t converting?” When this happens, it’s easy for many of us to become gun shy because we’re afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover wha...
Jan 21, 2021•17 min
In today’s episode, I’m diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it’s not a bunch of secret ninja tricks that are impossible to implement. In truth, it’s simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take today to ignite more success with your marketing!
Jan 19, 2021•25 min
In today’s episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we do in our Ignite course. One of the questions I am most frequently asked is if my ad is doing X, Y, Z, or if my results are showing this, what are my next steps? So this training is all about how to strategically analyze your ad results to confidently determine what your next steps should be. I rarely share insider trainings like this. It’s one yo...
Jan 14, 2021•57 min
In today’s episode I’m sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused much anxiety, confusion, and questioning in the digital marketing space, so I’m going to ease all of that for you and breakdown exactly what you need to know and pay attention to. Tune in to learn more about how this new update will impact your Facebook ads and the shifts you’ll need to make moving forward!
Jan 12, 2021•23 min
Today’s episode may be triggering, but you need to hear this. You don’t need to show up everywhere to be successful. You certainly can if that’s what you choose, but the idea that you have to try all of the things, that you have to document every part of your life and success, that you have to post 5 times a week or do 3 Instagram stories every day just because someone else is in order to be successful is just not true. There are countless seven, eight, and nine figure business owners who DON’T ...
Jan 07, 2021•27 min
In today’s episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless strategies, techniques, platforms, and channels that are constantly changing and evolving. It can be so easy to get caught up in what everyone else is telling you should be doing or trying. But if you fail to say no to some opportunities and continue to try new things without optimizing what you’re already doing, you’re going to kill your marketing s...
Jan 05, 2021•20 min
In our final episode of the year, I’m reflecting on seven of my team’s 2020 best overall marketing practices that I believe will be crucial to pay attention to and implement as we move into 2021. From getting ultra clear in your messaging, to utilizing a hybrid webinar strategy, to incorporating audio into your delivery, and all kinds of other key strategies, everything I’m sharing in today’s episode is what my team has seen push the needle forward the most and result in the most success for our...
Dec 31, 2020•22 min
In today’s episode, I’m diving into all of Team Hirsh’s best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with the only exception being when I live launch my Ignite course. That being said I am intimately famili...
Dec 29, 2020•29 min
In today’s episode, I’m sharing Team Hirsh’s best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that’s going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed pr...
Dec 24, 2020•24 min
In today’s episode, I’m sharing all of our team’s 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don’t work anymore, don’t listen! They absolutely do, when done correctly. Tune in to learn more about the strategies my team has implemented for countless of our clients and even in my own business to create impactful, high-converting webinars so you know exactly how to crush your next one.
Dec 22, 2020•25 min
In today’s episode, I’m sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for selling to your audience, I think we can all agree there. However, there seems to be a point of contention in the digital marketing space where 50% of people insist that live webinars or live launching is the way to go, and the other 50% of people think automated evergreen webinars are where the money is at. There are benefits and drawbacks from b...
Dec 17, 2020•20 min
In today’s episode, I’m giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I’m sharing the four keys to planning and executing a profitable marketing strategy, as well as the hottest (and coldest) 2020 marketing trends so you know exactly what to expect as we shift into 2021. Tune in to learn more about the simple, actionable steps you can take to plan your most profitable year ever in 2021! If this episode left you wanting m...
Dec 15, 2020•18 min
In today’s episode, I’m sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn’t mean that they don’t work, but it does mean that maybe there’s a better alternative out there. I believe I know exactly what you’ll need to leverage in your marketing in 2021 to stand out online and deliver valuable content to your audience and meet them where they’re at, but you’ll h...
Dec 10, 2020•19 min
In today’s episode, I’m reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it’s important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entrepreneur/leader, and I want to help you shortcut your path to achieving that by sharing my own experiences...
Dec 08, 2020•33 min
In today’s episode, I’m sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied and pasted with a few minor tweaks a million times. You can’t be afraid to be bold, to challenge the...
Dec 03, 2020•19 min
In today’s episode, I’m sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that are not. Tune in to learn more about why delivering value is so important and how it can drive more pr...
Dec 01, 2020•19 min
In today’s episode, I’m sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I’ve been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I’ve noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured ...
Nov 27, 2020•24 min
In today’s episode, I’m sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep “failures” like this from you and pretend like there were no bumps in the road during the launch, but that’s not the truth. My team and I pivoted our strategy on the fly and we were ab...
Nov 24, 2020•57 min
In today’s episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer’s journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and t...
Nov 19, 2020•21 min
In today’s episode, I’m sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I’ve based on trends I’ve noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.
Nov 17, 2020•28 min
In today’s episode, I’m sharing some of my team’s top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That’s why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maxi...
Nov 12, 2020•27 min
In today’s episode, I’m diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO’s and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I’m sharing all the juicy details from how I structured this time “off,” the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more a...
Nov 10, 2020•30 min
In today’s episode, I’m sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we’ve seen our clients use in their six and seven figure launches that we’ve built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you N...
Nov 05, 2020•28 min
In this episode, I’m sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.
Nov 03, 2020•24 min
In this episode, I’m diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with ...
Oct 29, 2020•24 min
