I used to say people need nurturing before they get on the phone with you. But now, we’re testing 2 new strategies for marketing to high ticket sales that work even better!
May 30, 2019•10 min
You and I both know the KEY to success is focusing on one thing at a time, but how? It’s all about bringing yourself back (again and again!) to your ONE priority. This isn’t a one-and-done task on your to do list; it’s a hard-earned habit you need to create right now.
May 28, 2019•15 min
Before you scale your funnel, you need to prove that it works! How? You might not like my answer.
May 23, 2019•11 min
Your customers are the foundation of your business, which means how you deliver your product or service can make or break your success - with current customers + future referrals!
May 21, 2019•14 min
Ads Manager Kristina details a new client account that witnessed $10 leads drop to $2... over a few months. Marketing will always work, but often, it takes time.
May 16, 2019•15 min
Social media marketing changes on the daily. In this episode, I’m sharing the TOP 3 ad types that are working really well right now, plus two things that are NOT working.
May 14, 2019•11 min
Everything you do + everything you make has a purpose. That’s why we advise our clients to always, always, always consider the customer journey first. In episode 71 of The Hirsh Marketing Underground Podcast, I’m walking you through more of the details.
May 09, 2019•10 min
May 07, 2019•12 min
If you’re curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, details some incredibly specific reports that Team Hirsh runs for our top-notch clients. This episode gets a little tech-y - but if you listen to the end, Vanessa shares a number of tools that will help you DIY!
May 02, 2019•14 min
Apr 30, 2019•12 min
I’m no longer the most important person in my company. I’m completely removed from the day-to-day of my business, which means my team members carry the load that I used to carry alone. Which also means they require the personal and professional development that I used to require, too That’s why I’ve hired a bestselling author to mentor my leadership team, and if you’re a 6- or 7-figure business owner, you’re heading in this direction, too - so this episode is must-listen!
Apr 25, 2019•13 min
Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective! In this episode, I’m sharing the 2-step process we take when mapping out a funnel - including where + how to place retargeting ads.
Apr 23, 2019•10 min
Apr 18, 2019•12 min
Apr 16, 2019•14 min
You’ve likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and shares). But, what kind of reaction is best? How can ads receive organic reach, too? Tune into this episode for a brief summary of what’s working (and what’s not) with the recent algorithm changes.
Apr 11, 2019•9 min
In this episode, I’m detailing my transition from thinking about the day-to-day into thinking about my company as an “investor" (rather than a CEO) - which means I’m talking all about the most important internal report we’ve created, to date!
Apr 09, 2019•16 min
After the Facebook/Instagram day-long shutdown a few weeks ago, a lot of people started asking, "How long will ads work on these platforms?" BUT, don’t jump off the Facebook advertising train just yet. (Or maybe, ever!) Facebook isn’t going anywhere, especially not overnight. Tune into this episode for my take on the future of ads on social media!
Apr 04, 2019•11 min
In this SPECIAL GUEST EPISODE ads manager, Jordan, talks all about what you can do when disapprovals + shutdowns happen, plus how to avoid these things altogether - especially if you’re in the “how to make more money” space.
Apr 02, 2019•17 min
This episode is a behind-the-scenes look at my personal growth journey into running a multi-million dollar company in less than four years.
Mar 28, 2019•20 min
This episode is all about scaling with intention, because let's be honest - there’s no way to “scale with intention” that doesn’t involve making decisions with your data. And there’s no way to get data besides spending money on ads. (That’s just a simple marketing truth!)
Mar 26, 2019•11 min
And in this episode, Senior Strategist Roger is walking you through the “how to’s” and what we’re seeing on the side of what’s working + what’s not with this *new* feature. (NOTE: It’s not really new; the new part is that it will soon be your only option within ads manager!)
Mar 21, 2019•15 min
In this episode I’m jumping into lecture-mode (just a little bit!) to remind you, “Don’t go silent after a launch!” and “YES, your devotion to connecting with your people is required.”
Mar 19, 2019•12 min
This episode is a little different from my usual marketing content, but if you’re a business owner with 1+ employees, you’ve likely asked these questions, too. Listen in, and share your thoughts on Instagram!
Mar 14, 2019•14 min
In this episode, I’m detailing a Team Hirsh secret strategy: The Podcast Amplifier Funnel. (My amazing team dreamed this up, and our clients are already seeing huge success!)
Mar 12, 2019•9 min
In this episode I’m detailing 3 ways Instagram stories ads work really well for our clients. HINT: These are things you can start doing today (before, during, or after your next launch) to amplify your marketing success!
Mar 07, 2019•13 min
People often ask me, “How does your Team create ad creative that converts? Can you share your template?” Now, if you’ve been following along with me for a hot minute you know… #1. TEMPLATES DON’T WORK. And #2. My team of experts is trained in the innovation of testing new creative - on the daily. And yes, you can do this, too! In this episode I’m sharing the “how to” of creating ad copy with strategy and INTUITION (i.e. you have to think like *your* Ideal Client, not mine!)....
Mar 05, 2019•14 min
Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating, confusing, and expensive. This is why Team Hirsh has created an in-house solution for LONG-TERM reporting for our clients. And it’s a process you can start using right now, too, because I’m revealing all the details inside this episode!
Feb 28, 2019•14 min
People are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram. ...Unless you utilize this Team Hirsh HACK.
Feb 26, 2019•9 min
How far in advance do you plan for a launch? And what do you do during the “pre-launch” period? Let me tell you this: What you do + how you show up in the months before your big launch will make or break your results. (I’m talking about the lessons learned from some mega influencers we work with.)
Feb 21, 2019•10 min
*Today’s topic is controversial (and it’s different from my usual marketing advice).* Here’s the truth: Building an online empire is hard work. Selling a digital product requires your time AND money. (Yes, you read that right.) In this episode, I’m challenging every single business owner who says, “It’s easy! Just follow these 5 steps!” because I want you to know the REALITY before you begin.
Feb 19, 2019•11 min
