18- Why Scaling Ads Isn’t Only About Your Budget

On this episode of the podcast I’m explaining two ways of scaling your ads. Vertical scaling is what you’re already familiar with. It’s the more, more, more method: adding to something that’s already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding “more” (or messing with your optimization). This is changing our client accounts like crazy! Let me show you how.